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Recent Posts
- Tokyo 2020 Summer Games Are Underway: Let Paris Host the Next Summer Olympics, Los Angeles Can Wait. July 23, 2021
- Fast Fashion VS. Sustainable Fashion: Why Consumers Should Be Encouraged, Not Shamed December 16, 2020
- How to Grow Your Brand on Social Media in 2021 December 8, 2020
- Rolex – Will the Bubble burst? December 8, 2020
- Body Positivity Unconventional Beauty is the New Black December 7, 2020
- Hello, Can You Hear Us Now: Tips on Socially Listening December 7, 2020
- I Should Have Bought That! December 7, 2020
- Communicating To The Public During a Global Pandemic December 7, 2020
- Film Marketing During COVID-19 December 6, 2020
- Customer Relations In College Athletics and Beyond. The Ultimate Pitchman. December 4, 2020
- Hermes: Weathering The Pandemic Storm, Against All Odds. December 4, 2020
- Tap into the new business cards of 2020! December 3, 2020
- Does Cyber Monday Really Matter in a COVID-19 World? December 3, 2020
- Restaurant Suicide When the Marketing Message is Wrong December 2, 2020
- Pivot Game Crazy December 2, 2020
- Gladiator Sales 101 December 1, 2020
- Different, Not Less: Why Brands Must Be Inclusive of People with Disabilities December 1, 2020
- When Art Meets Fashion and Why it Works November 30, 2020
- Machine Learning vs. Advertisers November 30, 2020
- Are Kids still Kids? November 30, 2020
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Category Archives: Uncategorized
‘Wanting it More’ May Not Be Enough
I never feel comfortable running unless I have the Asics logo near me. Not just on my shoes, but also on my wicking-fabric shirt so that I know there will be no itches when I pass mile-8. Yes, Nike has … Continue reading
Posted in Uncategorized
2 Comments
Looking at the 2016 Standouts in Music Marketing
It is widely known that music sales have been declining for years due to numerous factors. One factor is the emergence of digital streaming and another because of consumers getting access to free music illegally. With these problems it makes … Continue reading
Posted in Uncategorized
3 Comments
Who do you like to hear from? Celebrity or Micro-influencers?
For the longest time, traditional brands did things like this with either celebrity endorsement (Jordan + Nike) or fictional mascots (Fido Dido+ 7 up). While both of these models have proven highly successful in the past, the changing landscape of … Continue reading
Posted in Uncategorized
2 Comments
Should Brand Share Control of the Message with the Public?
Dove’s conceptual ad campaign of ‘Real Beauty’ since 2004 has been one of the most talked-about cases over the decades. Some celebrate it as an inspiring template for creating buzz and building an emotional connection with consumers, while some criticize … Continue reading
Posted in Uncategorized
Tagged Advertising, Brand, brand association, dove, IMC, Marketing to Women, Real Beauty, strategy
2 Comments
The New York Times has something to say at the Oscars
Ah, the Oscars, an 89year-old event honoring achievement in the motion picture arts. For the occasion, this past Sunday, the normally tourist ridden Hollywood Blvd turned into an actual avenue of movie stars gliding down the red carpet as human … Continue reading
Posted in Uncategorized
1 Comment
How to Make Sticky Social Media Content
Social networks are no longer a simple communication platform but also as a major source of information. Have you ever wondered why certain information get shared so much and go viral on social networks? Even though there is no magic rule for … Continue reading
Posted in Uncategorized
4 Comments
Magic and the Lakers
As of February 21, Magic Johnson became the Executive Vice President of basketball operations for the Los Angeles Lakers. The Lakers used to be one of the most exciting and successful organizations in the NBA. However, the team has just … Continue reading
Posted in Uncategorized
5 Comments
Advertisements are Breaking Stereotypes of Women, But What about Men?
Audi’s “Daughter” has certainly been one of the most talked commercials in this year’s Super Bowl, with 12 million views on YouTube and ranked the third on Ad Meter (Ad Meter, 2017). Narrated by the voice of a father, this … Continue reading
Posted in Uncategorized
Tagged advertisements, Brand, gender equality, Marketing, Marketing to Women
5 Comments
Squeezing the 100% Truth Out of Fruit Juice
Imagine for a moment, It’s Saturday morning, and you’ve just poured yourself a refreshing glass of fresh juice. That initial gulp is so satisfying as you quench your thirst. Have you ever paused and asked yourself, how is this juice … Continue reading
Posted in Uncategorized
5 Comments
Becoming Political
“If you want to understand how a lion hunts, don’t go to the zoo. Go to the jungle.” – Jim Stengel Besides the sports side (because I do enjoy American football), watching the Super Bowl has always left astonished. Considering … Continue reading
Posted in Uncategorized
6 Comments