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Recent Posts
- Tokyo 2020 Summer Games Are Underway: Let Paris Host the Next Summer Olympics, Los Angeles Can Wait. July 23, 2021
- Fast Fashion VS. Sustainable Fashion: Why Consumers Should Be Encouraged, Not Shamed December 16, 2020
- How to Grow Your Brand on Social Media in 2021 December 8, 2020
- Rolex – Will the Bubble burst? December 8, 2020
- Body Positivity Unconventional Beauty is the New Black December 7, 2020
- Hello, Can You Hear Us Now: Tips on Socially Listening December 7, 2020
- I Should Have Bought That! December 7, 2020
- Communicating To The Public During a Global Pandemic December 7, 2020
- Film Marketing During COVID-19 December 6, 2020
- Customer Relations In College Athletics and Beyond. The Ultimate Pitchman. December 4, 2020
- Hermes: Weathering The Pandemic Storm, Against All Odds. December 4, 2020
- Tap into the new business cards of 2020! December 3, 2020
- Does Cyber Monday Really Matter in a COVID-19 World? December 3, 2020
- Restaurant Suicide When the Marketing Message is Wrong December 2, 2020
- Pivot Game Crazy December 2, 2020
- Gladiator Sales 101 December 1, 2020
- Different, Not Less: Why Brands Must Be Inclusive of People with Disabilities December 1, 2020
- When Art Meets Fashion and Why it Works November 30, 2020
- Machine Learning vs. Advertisers November 30, 2020
- Are Kids still Kids? November 30, 2020
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Category Archives: Uncategorized
Health Regulatory Firm Used as a Pawn by Corporate Giants in Grand Marketing Strategy
Many organizations are involved in creating and selling products that are particularly harmful for human health. These products are usually addictive in nature and are found to be involved in adversely affecting our health. These corporate giants are also required … Continue reading
Posted in Uncategorized
Comments Off on Health Regulatory Firm Used as a Pawn by Corporate Giants in Grand Marketing Strategy
Sports Haters: The Next Level of Twitter Engagement
Once upon a time, we sat down to watch our favorite team (as long as it was in the same region where we lived) on TV. Forget watching Barcelona Soccer playing Manchester, forget watching your daughter’s Division III volleyball team … Continue reading
Posted in Uncategorized
Tagged brand equity, digital marketing, engage, mobile apps, ROI, Social Media, Sports Marketing, Twitter
1 Comment
Using data to make decisions
For this week’s blog post, I decided to do a bit of research on Gary Vaynerchuk since we are reading his book, Jab, Jab, Jab, Right Hook, throughout this module. I found a recent news article from AdWeek that discusses … Continue reading
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1 Comment
Taking Out The Trash: Hefty’s New Election Season Ad
No matter where on the political spectrum you find yourself, election season is divisive, nerve-wracking, and exhausting. It’s hard to tune out all of the sensationalistic rhetoric, and at the same time there is so much noise that it’s also … Continue reading
Posted in Uncategorized
4 Comments
Dog-Eat-Dog Marketplace!
The days of choosing between only two brands of dog food for your dog is long gone! At one time, Pedigree, Milkbone, and a few smaller competitor brands were the only choices to give man’s best friend. For feline enthusiasts, … Continue reading
Posted in Uncategorized
3 Comments
Click, click: #instabuy
You might have seen the “buy buttons” on social media platforms like Pinterest’s “buyable pins”; they have been around for a while but they haven’t really been adopted by consumers (Halzack, 2016). Reluctance from buying from a place other than … Continue reading
Can technology outsmart bad drivers?
Although I’m a huge advocate of using technology to make our lives simpler, I have to admit the thought of riding in the back seat of a driverless car sends chills down my spine. Unless the car is on a track … Continue reading
Posted in Uncategorized
6 Comments
How Times Have Changed With the New Face for CoverGirl
I recently stumbled upon an article on Facebook about CoverGirl announcing its first ever male face for their cosmetics products. With that said, modeling contracts have long been for celebrities and top supermodels, however CoverGirl announced its first non-celebrity cover … Continue reading
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12 Comments
Marketing “brand value” with integrated communication strategies: It is more than just a product.
It has already become a norm for companies to combine different marketing communication strategies to help reinforce each other. This tactic of having a wide-ranging plan recognizes the importance of the different communication disciplines such as public relations, sales promotion, … Continue reading
Lane Bryant is Shaking Up the Fashion Industry in a BIG Way and Here’s How
If you’re a regular consumer of social and digital media, you may have noticed that body type diversity in fashion has been gaining traction. We are in an unprecedented era of change, and embracing this body-positive outlook has definitely been a … Continue reading
Posted in Uncategorized
Tagged body positivity, Fashion, fashion industry, Lane Bryant, plus size, plus size fashion
7 Comments