Category Archives: Uncategorized

Mud Masks Make You Beautiful, and….. Adventurous?

Every now and then you treat yourself to a spa day, so why not do the same for your car? Or at least that’s what Jeep and creative agency Parasol Island has dreamed up as part of the car brand’s … Continue reading

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Snapchat Introduces: Create Your Own Custom Filters

Filters are one of the more popular features on Snapchat, from face recognition, geo-filters, fast-forward and rewind, the list goes on.  This past week, Snapchat just announced that its users can now create and customize their own filters. In their most … Continue reading

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The age-old battle between Pepsi and Coca-Cola continues…this time, with emojis!

In what must be a slow news week, Pepsi is making headlines with emojis. 🎉📰👏😳 Specifically, Pepsi announced the upcoming launch of their newest global “Say it with Pepsi” campaign, which will feature Pepsi emojis, or PepsiMojis, on bottles and … Continue reading

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Twitter Failures

In the age of digital media many individuals use social media to convey opinions, share life moments, and revel in shameless self- promotions. These mediums have changed the way we interact with one another, relay emotions, and gather our information … Continue reading

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Content is king? Maybe, but there are too many kingdoms

Over the past few years, “content marketing” has become a hot trend in the marketing communications business. We have started to become accustomed to seeing websites, Twitter feeds, Facebook posts, corporate blogs and so on that don’t necessarily try to … Continue reading

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Apple’s Marketing Strategy in the Wake of Recent Court Order

At this point, most of us have heard about the dispute between Apple and the United States Justice Department regarding development of software that can defeat the security features on the iPhone.  However, this post will not discuss any of … Continue reading

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Diesel’s Hard Choice: Betting on Porn to Beat Stiff Competition. Beta or VHS?  Blu Ray or HD-DVD?   Both crossroads in the entertainment world ultimately decided by the porn industry.  Now, as advertisers struggle to gain attention in the ever-more-fractured … Continue reading

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‘Let’s Be Cops’…um maybe not. Should Tragedy Change Marketing Strategy?

“Let’s Be Cops,” is the buddy comedy movie starring Damon Wayans Jr. and Jake Johnson. In the film two misfit friends decide to don LAPD uniforms and impersonate policemen. While pretending to be officers they get into a few comedic … Continue reading

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Deadpool Kills It

Deadpool crushed it at the box office. But he wasn’t supposed too. The movie was produced for just 58 million and took in over 132 million in its opening week in February, which is typically the doldrums for releases and … Continue reading

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Apples & Oranges: Privacy vs. National Security

My iPhone knows too much. Every morning when I get in my car to go to work, I look at my phone and it tells me how long it’s going to take me to pull into my parking lot. No … Continue reading

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