Category Archives: Uncategorized

Fictional Character Endorsement

If you had been to any big malls recently and were some sort of a fashion conscious person, you must have noticed that “weird” campaign poster outside every Louis Vuitton stores. Right, it is a video game character holding that … Continue reading

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Do you know the name of the 9th U.S. President?

Don’t feel too bad if you don’t know… you’re not alone. Less than 1% of those surveyed didn’t know either.  If you’re dying to know, his name is William Henry Harrison. And if you haven’t heard of him, it’s probably because he … Continue reading

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Bernie Sanders Gets Straight to The Point With New Ad Campaign

Every day I sit with the harsh reality that my beautiful black son WILL be pulled over and racially profiled with no probable cause, and face the possibility of being brutally beaten, or killed unjustly, just because of the color … Continue reading

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The Age of the App: The Good, The Bad, and The Accountability

Imagine this: You’re on a road trip with friends, everyone is talking, laughing and having a good time. You’re documenting your adventures through social media and checking in to every known location imaginable for discounts and points to their favorite … Continue reading

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55 Years of Love

When it starts to come close to mid-February, everyone begins to think about Valentine’s Day. Whether it’s making dinner reservations, getting the perfect gift, or simply wanting to share a day with someone they love, there is always something to … Continue reading

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Love Makes You More Selfish

New research suggests that closeness has an effect on how people buy gifts for others. The closer you are, the more selfish you get. The friendly taking effect suggests people do not always take less from those who they are … Continue reading

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Misophonia and Visual Triggers

Recently, there was a segment on the Today show where Hoda Kotb and Kathie Lee Gifford ridiculed a rare brain disorder, simply because they did not fully understand it (Today.com, 2015). How could they, it is a real troubling disorder … Continue reading

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Cell Phone Addiction: It’s a Real Thing!

I want everyone to visualize something for me for but a moment. Imagine your last few social situations (three or more people present). You may have been grabbing dinner, seeing a movie, or just hanging out at someone’s house. What … Continue reading

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Greenwashing: The Good, Bad, or… Ugly?

If you watched the 2016 Super Bowl, you may have seen Colgate unveil their new PSA-esque commercial called ‘#EveryDropCounts’ this past Sunday, joining the 2016 Super Bowl commercial lineup, (see the commercial here). I was impressed with the message of the … Continue reading

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The Force and the Footlong: “Star Wars” and the integration of movie ads

(The Late Show With Stephen Colbert, 2015) In the Fall and winter of 2015, “Star Wars: The Force Awakens” promotions and product tie-ins were everywhere. It was impossible not to see an advertisement, product, or update on the movie. In … Continue reading

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