Category Archives: Uncategorized

“There’s no such thing as bad publicity” is an old adage, but does it ring true? Enter PuppyMonkeyBaby. If you watched the Super Bowl or follow marketing trade publications, you likely saw the ad. In case you did not; however, … Continue reading →

What happens when celebrity endorsements and eWOM have a baby? If you are anywhere on social media, you most probably saw all the hype surrounding Beyonce’s new song ‘Formation’ and Red Lobster’s response to the lyrics in the song. “When … Continue reading →

#bodypositive #selfesteem #acceptance #TheDollEvolves Mattel announced just last week the release of 3 new Barbies: Tall, Petite, and Curvy. While the doll has undergone small changes over the years, this by far represents Barbie’s most drastic and important change to … Continue reading →

Just this week I was listening to an episode of NPR’s Pop Culture Happy Hour where they discussed the Grease Live production that just took place on FOX on Sunday, January 31st and was able to have over 12 million … Continue reading →

There will be no turning backs under many important occasions— a job interview, a pitch, even a blind date. You want to show your best side and act more intelligent than other competitors. Here’s the good news. There are actually … Continue reading →

One of the trends of 2016 that is buzzing around marketing departments is Marketing Automation. It is a current marketing trend that is a must. Marketing automation can imply doing email blasts but there is so much more work and opportunities … Continue reading →

Imgur.com is a image hosting website where users can upload content that is voted on by other users.  It proclaims that it is “The greatest image site. Full of the all the wonders and magic of the interwebs.”  When the … Continue reading →

              The Verizon banner above, that covered a large portion of Four Embarcadero Center, was taken down on city orders prior to this year’s Super Bowl (Johnson, 2016).  According to San Francisco’s planning code, the … Continue reading →

Email. We all get it, and whether you love it or you hate it, it is here to stay as a marketing tool. According to the Direct Marketing Association, there is a 4300% return on investment for email marketing (Shah, … Continue reading →

Video games are a unique industry.  They appeal to their own niche of consumers and are surrounded by a massive culture.  From gaming marketing conventions like E3 to fan-oriented conventions such as Penny Arcade Expo, the extensive following that video games have … Continue reading →