Category Archives: Uncategorized

Happy Chinese New Year!!! Although Chinese people use the same calendar as the rest of the world, we still celebrate some traditional holidays according to the lunar calendar. Therefore, the New Year’s day is different from year to year. The … Continue reading →

Marketing With Instagram Influencers Today while I was browsing through my Instagram and doing my daily routine of checking the newest updates of several Instagram influencers that I follow, I suddenly realized why so many brands are looking for suitable … Continue reading →

Last week’s discussion on ‘ethical grey areas’ in advertising got me thinking. How does an ad that is so logically offensive to a majority of consumers get on the air in the first place? Could a bad ad be a … Continue reading →

I’ve never been one to actually make a new year’s resolution. I thought they were cheesy and have always felt that if I want to do something- lose weight, work smarter not harder, make more money, etc. I’m going to … Continue reading →

Chances are, if you had access to the radio or watched MTV in 2003, you can recall the popularity of Killer Mike’s A.D.I.D.A.S. song. If not, you might remember hearing kids (and adults alike) singing/rapping the lyrics “All Day I … Continue reading →

No, this isn’t some Craigslist ad where I saw some guy at Whole Foods with ripped abs and man bun who stole my heart and I am now seeking to find. Although if you were that guy I saw at … Continue reading →

Growing up, we were always taught that “Looks don’t matter” and “It’s what’s on the inside that counts.” Now what I tell you may come as a shock, but the truth is, looks DO matter. Let’s not sugar coat the … Continue reading →

With video streaming at an all time high, brands are in search of innovative tactics to market new products, broaden their reach, and increase user traffic. In a cluttered digital landscape with constant messaging, brands need new ways to target … Continue reading →

Climate change is a topic in which we continue to hear a lot about in today’s news, political and social discussions. Throughout history, the earth’s climate has continued to change drastically and science has shown that humans have contributed significantly … Continue reading →

For most people, their off days consist of running errands, cleaning, and catching up on other activities that have fallen through the cracks of a busy work week. Yes, that includes binge watching Netflix. However, for Mark Bustos his job … Continue reading →