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Recent Posts
- Tokyo 2020 Summer Games Are Underway: Let Paris Host the Next Summer Olympics, Los Angeles Can Wait. July 23, 2021
- Fast Fashion VS. Sustainable Fashion: Why Consumers Should Be Encouraged, Not Shamed December 16, 2020
- How to Grow Your Brand on Social Media in 2021 December 8, 2020
- Rolex – Will the Bubble burst? December 8, 2020
- Body Positivity Unconventional Beauty is the New Black December 7, 2020
- Hello, Can You Hear Us Now: Tips on Socially Listening December 7, 2020
- I Should Have Bought That! December 7, 2020
- Communicating To The Public During a Global Pandemic December 7, 2020
- Film Marketing During COVID-19 December 6, 2020
- Customer Relations In College Athletics and Beyond. The Ultimate Pitchman. December 4, 2020
- Hermes: Weathering The Pandemic Storm, Against All Odds. December 4, 2020
- Tap into the new business cards of 2020! December 3, 2020
- Does Cyber Monday Really Matter in a COVID-19 World? December 3, 2020
- Restaurant Suicide When the Marketing Message is Wrong December 2, 2020
- Pivot Game Crazy December 2, 2020
- Gladiator Sales 101 December 1, 2020
- Different, Not Less: Why Brands Must Be Inclusive of People with Disabilities December 1, 2020
- When Art Meets Fashion and Why it Works November 30, 2020
- Machine Learning vs. Advertisers November 30, 2020
- Are Kids still Kids? November 30, 2020
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Meta
Monthly Archives: April 2011
Mobile App May Be a History; Mobile Internet Is the Future
The growth in Web-enabled mobile phone usage is revolutionizing the way we use the Internet. The reason of dramatically increasing mobile internet usage can be attributed to the prevailing of iPhone and Android devices in the consumer market and the BlackBerry in the enterprise space. According … Continue reading
Posted in Uncategorized
1 Comment
One World Connected?
I travelled to South East Asia over my spring break, and one thing that I soon became aware of in the region was that Facebook was inaccessible! Image my horror! Well that was the case in Vietnam at least, where the … Continue reading
Posted in Uncategorized
4 Comments
Targeting Hispanics
It’s taken a while for many to realize but it seems that the word is out: the U.S. Hispanic population cannot be ignored. According the U.S. Census Bureau, in 2010, there were an estimated 50.3 million Hispanics in the United … Continue reading
America’s Most And Least Reputable Big Companies
This was a great article and study published by Forbes on April 5, 2011, that I wanted to share here on the blog. Their study focused on America’s most and least reputable big companies and was compiled in the first … Continue reading
Posted in Uncategorized
2 Comments
April Fools Day: An Innocent Joke or an Opportunistic Marketing Communication Strategy?
Once a year the public have become accustomed to an inundation of bogus stories circulating through popular press outlets. April Fool’s Day offers an opportunity for journalists to distribute wacky and farfetched content in the hope that they can hoodwink … Continue reading
Posted in Uncategorized
Tagged April Fools, bmw, brands, communication, google, groupon, Marketing, virgin
5 Comments
What is a gimmick?
With global markets being saturated with a variety of different companies producing the same products, companies are finding solutions to make themselves stand out, with extra features, creative marketing strategies, and funky designs. Are they just gimmicks, or are these … Continue reading
Posted in Uncategorized
1 Comment
Micro-Marketing
It’s no secret that when the iTunes store sells you songs at 0.99$ /song, the Music companies in fact make more profit per song than on sales of entire CDs. The way this model works is focusing on volume capitalizing … Continue reading
Posted in Uncategorized
3 Comments