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Recent Posts
- Tokyo 2020 Summer Games Are Underway: Let Paris Host the Next Summer Olympics, Los Angeles Can Wait. July 23, 2021
- Fast Fashion VS. Sustainable Fashion: Why Consumers Should Be Encouraged, Not Shamed December 16, 2020
- How to Grow Your Brand on Social Media in 2021 December 8, 2020
- Rolex – Will the Bubble burst? December 8, 2020
- Body Positivity Unconventional Beauty is the New Black December 7, 2020
- Hello, Can You Hear Us Now: Tips on Socially Listening December 7, 2020
- I Should Have Bought That! December 7, 2020
- Communicating To The Public During a Global Pandemic December 7, 2020
- Film Marketing During COVID-19 December 6, 2020
- Customer Relations In College Athletics and Beyond. The Ultimate Pitchman. December 4, 2020
- Hermes: Weathering The Pandemic Storm, Against All Odds. December 4, 2020
- Tap into the new business cards of 2020! December 3, 2020
- Does Cyber Monday Really Matter in a COVID-19 World? December 3, 2020
- Restaurant Suicide When the Marketing Message is Wrong December 2, 2020
- Pivot Game Crazy December 2, 2020
- Gladiator Sales 101 December 1, 2020
- Different, Not Less: Why Brands Must Be Inclusive of People with Disabilities December 1, 2020
- When Art Meets Fashion and Why it Works November 30, 2020
- Machine Learning vs. Advertisers November 30, 2020
- Are Kids still Kids? November 30, 2020
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Meta
Monthly Archives: February 2013
When to Send that Message?
Twitter, Facebook, Pinterest, Google+ are tools that nearly all organizations should be using at some level to share their message with current and potential clients. Each tool has its uses, and not all are appropriate or worthwhile for every organization … Continue reading
Posted in Uncategorized
11 Comments
You Want Me to Recommend THAT to Our Client?!!
(Photo citation: Unknown, “Vines.”) It happened last week. After checking my USC email, Facebook, Twitter, and Instagram feeds, and whipping off a text message to my son, I turned my attention, finally, to my work email. And there it was. … Continue reading
Posted in Uncategorized
3 Comments
Floating Away on a Crisis
I’ve watched with fascination this week as Carnival Cruise Lines was cast in the spotlight as one of its cruise ships became disabled in the Gulf of Mexico. Without power for propulsion or electricity, the 3000-plus guests and 1000-plus employees … Continue reading
Posted in Uncategorized
9 Comments
Brand Strategy and The Illusion of Choice
This week’s reading on brand authenticity (Burt’s Bees, etc) reminded me of this infographic on the largest Fast Moving Consumer Good brands (FMCG). Hope it helps illustrate the point on brand authenticity.
Posted in Uncategorized
4 Comments
Fresh off the Vine – Twitter’s Move into Video
First, 140-characters. Then geo-location. Pictures. And now? Video. Six-seconds worth, to be precise. Introducing Vine, Twitter’s mobile video sharing app. It allows users to record, edit, and share 6-seconds worth of looping noteworthy, mundane, or even NC-17 rated content to … Continue reading
Incompetent and Incontinent?
Insult or ignore. How is that for a marketing strategy to the demographic that has the most disposable income and whose numbers swell by the week? You would never buy into a strategy like that but the truth of the … Continue reading
Posted in Uncategorized
18 Comments
Know Your Audience: Recruiting Latinos to College
A recent report by the Pew Hispanic Research Center titled Second Generation Americans: A Portrait of the Adult Children of Immigrants got me thinking about how marketing and advertising agencies will use this research to inform new ad campaigns for … Continue reading
Who Moved my Hovercheese?
Life passes at megabit speed. We have organized, streamlined and prioritized our days to maximize our time effectively balancing work, school, raising families, exercising, and, hopefully, playtime. Time-efficiency increases by avoiding commercials watching TV on demand, skipping ads to immediately … Continue reading
Marketing forever changing: good luck marketers
We’ve all heard the cliché: the arrival of the internet changed marketing forever. But perhaps more correctly, the internet has made it so marketing is forever changing. Some brands like Nike and Apple have embraced this paradigm wholeheartedly, evolving every … Continue reading
Posted in Uncategorized
5 Comments
IMC Breakdown – you’re all wrong.
If you’re a fan of Integrated Marketing Communications or if you do it for a living, you’re probably as sick as I am of knowing that ALL marketing models have gone to hell since “the advent of social media” – … Continue reading