Monthly Archives: February 2013

When the idea overshadows the product

Hannah Martine’s post “Bourbon blunders: Maker’s Mark’s big branding mistake” got me thinking about other brands that have had advertising “blunders,” and caused a backlash that had to be remedied by the manufacturer. And the first one to come to … Continue reading

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Decision 2013: Cheesy Garlic Bread, Chicken & Waffles or Sriracha

In front of me are three open bags of Lay’s potato chips. I have a very important decision ahead of me: which of these three flavors, Cheesy Garlic Bread, Chicken & Waffles or Sriracha, should I vote to be the … Continue reading

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Rebrand “marketing”?

Last summer, Harvard Business Review (HBR) declared that marketing is dead (Lee, 2012, para. 1). In the fall, Adobe (2012) commissioned a study that concluded digital marketing is failing consumers (para. 1). IBM (2013), however, sets the record straight: marketing … Continue reading

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Bourbon blunders: Maker’s Mark’s big branding mistake

It doesn’t get much more American than bourbon, and with a return to Americana palpable in pop culture, bourbon and American whiskey sales are up – as are production problems and marketing issues. Interest in American whiskey has risen in … Continue reading

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TV commercials, digital billboards, static billboards, radio advertisements, print ads.  Every day we are bombarded with advertisements trying to get us to buy it, try it, get it, or use it.  Whatever it is!  The first advertisement was most likely … Continue reading

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Making a Difference: One Petition at a Time

Technology continues to change the way we communicate with others. The Internet enables users to reach beyond individual communities and connect with people around the world. With the development of social media websites, connecting to others on a global level has … Continue reading

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Advertising that Provokes Emotion

I’ve always admired the strength of emotion. It can change your mind, influence your decision, help you interpret something in your life. In the case of advertising, emotion has become a tool that many major consumer brands are turning to … Continue reading

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The Rise of Experiential: Marketing’s Next Evolutionary Step

Experiential marketing is exactly what it sounds like. And yet it is so much more than anything consumers and marketers have been able to grasp yet. But some are getting close. Indeed, experiential marketing and advertising is creating a new … Continue reading

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Whose side are we on?

The music fades up. Her words–“We wait. We hope. We pray. Until you’re home again.”–appear on the screen. And then we hear the iconic voice of Oprah Winfrey: “There will be a seat left open. A light left on. A … Continue reading

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Go Viral for Humanity

GO VIRAL FOR HUMANITY “In order for people to care, they have to know” – Jason Russel, Invisible Children Viral marketing is defined as a piece of content generated by a person or company that viewers are eager to share … Continue reading

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