Monthly Archives: February 2013

When to Send that Message?

Twitter, Facebook, Pinterest, Google+ are tools that nearly all organizations should be using at some level to share their message with current and potential clients. Each tool has its uses, and not all are appropriate or worthwhile for every organization … Continue reading

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You Want Me to Recommend THAT to Our Client?!!

(Photo citation: Unknown, “Vines.”) It happened last week. After checking my USC email, Facebook, Twitter, and Instagram feeds, and whipping off a text message to my son, I turned my attention, finally, to my work email. And there it was. … Continue reading

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Floating Away on a Crisis

I’ve watched with fascination this week as Carnival Cruise Lines was cast in the spotlight as one of its cruise ships became disabled in the Gulf of Mexico.  Without power for propulsion or electricity, the 3000-plus guests and 1000-plus employees … Continue reading

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Brand Strategy and The Illusion of Choice

This week’s reading on brand authenticity (Burt’s Bees, etc) reminded me of this infographic on the largest Fast Moving Consumer Good brands (FMCG). Hope it helps illustrate the point on brand authenticity.    

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Fresh off the Vine – Twitter’s Move into Video

First, 140-characters.  Then geo-location.  Pictures.  And now?  Video.  Six-seconds worth, to be precise. Introducing Vine, Twitter’s mobile video sharing app.  It allows users to record, edit, and share 6-seconds worth of looping noteworthy, mundane, or even NC-17 rated content to … Continue reading

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Incompetent and Incontinent?

Insult or ignore. How is that for a marketing strategy to the demographic that has the most disposable income and whose numbers swell by the week? You would never buy into a strategy like that but the truth of the … Continue reading

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Know Your Audience: Recruiting Latinos to College

A recent report by the Pew Hispanic Research Center titled Second Generation Americans: A Portrait of the Adult Children of Immigrants got me thinking about how marketing and advertising agencies will use this research to inform new ad campaigns for … Continue reading

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Who Moved my Hovercheese?

Life passes at megabit speed. We have organized, streamlined and prioritized our days to maximize our time effectively balancing work, school, raising families, exercising, and, hopefully, playtime.  Time-efficiency increases by avoiding commercials watching TV on demand, skipping ads to immediately … Continue reading

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Marketing forever changing: good luck marketers

We’ve all heard the cliché: the arrival of the internet changed marketing forever. But perhaps more correctly, the internet has made it so marketing is forever changing. Some brands like Nike and Apple have embraced this paradigm wholeheartedly, evolving every … Continue reading

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IMC Breakdown – you’re all wrong.

If you’re a fan of Integrated Marketing Communications or if you do it for a living,  you’re probably as sick as I am of knowing that ALL marketing models have gone to hell since “the advent of social media” – … Continue reading

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