Monthly Archives: March 2014

When I pull up my browser every morning, I know what I’m going to see before I ever type in a URL or click on a link: engagement rings. On Facebook, on news sites, on blogs, I see them without … Continue reading →

LinkedIn is a popular professional networking website founded in the early 2000’s (LinkedIn about us, 2014).  With over 250 million users around the globe (LinkedIn about us, 2014), organizations and employees alike have flocked to this website.  While I am … Continue reading →

There has been a lot of buzz in the news lately about the Department of Defense budget and downsizing the military to curb the overall debt of the Federal Government.  Secretary of Defense Hagel outlined the restructuring of the military … Continue reading →

If you have had any contact with the digital advertising world lately, you have likely heard the term “programmatic media.” This has become an increasingly “buzzy” term over the past year. The term is widely used to refer to media … Continue reading →

Target is one of the few retailers that is not afraid of experimenting and thus, has become a pioneer in the social sphere. From encouraging Facebook users to give their friends Target gift cards on their birthdays to providing a … Continue reading →

As Heath and Heath (2007) mention in “Made to Stick,” creating a marketing strategy that can be easily recalled by consumers over the long term is essential to the success of a campaign and brand. Keeping the strategy simple, authentic, … Continue reading →

Why is it okay for our friends and loved ones to recommend products, movies and travel destinations, but we find it intrusive when artificial intelligence is used to recommend them? We are already utilizing artificial intelligence on our iPhones when … Continue reading →

The ancient adage goes “the journey of a thousand miles begins with one single step.” I looked into the marketing strategies of Malaysia Airlines (MAS) over the past two weeks. This month’s tragedy, regardless of location and status of MAS … Continue reading →

March is not only the time to celebrate Women History Month, but also marks a major demographic milestone in California — Latinos are now the largest single racial group in the state, making up 39% of the state’s population (Lopez, … Continue reading →