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- Does Cyber Monday Really Matter in a COVID-19 World? December 3, 2020
- Restaurant Suicide When the Marketing Message is Wrong December 2, 2020
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- Different, Not Less: Why Brands Must Be Inclusive of People with Disabilities December 1, 2020
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Meta
Monthly Archives: November 2014
How my Masters has informed my job hunt
After reviewing Vaynerchek’s book Jab, Jab, Jab, Right Hook (2013), I felt that I could use social media to market any brand more effectively. This got me thinking about my personal brand and my interest in marketing “Sarah Nettinga” as … Continue reading
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5 Comments
Victoria’s Secret: A Lesson on Consumer Power
Victoria’s Secret recently came under fire for its “Perfect Body” campaign. The series of online and print ads featured several thin supermodels posing in lingerie with the ad copy “The Perfect Body” across the images. The campaign has been criticized … Continue reading
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1 Comment
Starbucks 2015: Marketing Convenience
In an effort to rally support after disclosing lower than expected sales this quarter, Starbucks announced that it is working on an app that will enable customers to pre-order beverages and eventually, have them delivered to you (Choi, 2014). They … Continue reading
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3 Comments
John Lewis did it again with a Penguin!
The British retailer, John Lewis, has made headlines for itself since 2006 by putting out an annual short film holiday advertisement. Over the years, the John Lewis holiday ads have become a cultural institution of sort that signals the beginning … Continue reading
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3 Comments
Nike, LeBron James, and a message
In class this week our topic is Creative Strategy so I thought I would talk about the new Nike ad campaign with Lebron James. The ad’s focus is not on a product but conveys a message far greater than the … Continue reading
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How Brands Can Take Advantage of Instagram Direct
Instagram Direct has been available for brands for quite some time now and bloggers and brands everywhere are making sure to take advantage of the feature to increase engagement with followers and customers! However, not all brands are aware of the … Continue reading
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Tagged Instagram, Social Media
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Warfare marketing & its play with emotions.
Of the many emotions that promotional efforts can trigger, the surprise effect is considered the core element of guerrilla approach (Hutter & Hoffmann, 2011). As per Hutter & Hoffmann (2011), when perceptions are met with unexpected disconfirmation, it results into … Continue reading
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3 Comments
Your Personal Apology
Will a sincere apology make you feel better when you have to end up a trustful relationship? O.b. tampon is a brand under the parent company of Johnson & Johnson. In 2010, due to a distribution problem, it had to … Continue reading
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4 Comments
Jabs and Right Hooks of Halloween Horror Night
Anyone who has been to this year’s Halloween Horror Night at Universal Studio? I went there last Friday and it scared me a lot….. Anyway, back to the topic. After reading Jab, Jab, Jab, Right Hook, I felt it would … Continue reading
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3 Comments