Monthly Archives: June 2015

The presidential election season is heating up as new candidates declare their intentions to run for America’s most powerful government position. Although the 2016 election is still a year and a half away, those aspiring for the position of Commander … Continue reading →

Marketers have spent the last few years trying and trying to get into the minds of Millennials aka The World Wide Web generation. Just when they thought they had everything figured out, Generation Z showed up on the scene and presented a new problem. … Continue reading →

Imagine two seventeen year-old Catholic high school girls writing about subliminal advertising in the early 1980’s and discussing images that included s-e-x.  Well those “rebels” were me and my friend Raquel.  We wrote our “team” term paper on subliminal advertising … Continue reading →

The idea of brand building began when companies took notice of psychological research that showed patterns in how people made decisions. Businesses realized they could use these tactics to get more people to make the decision to buy their product. … Continue reading →

Ok I admit it, I’m so guilty of scrolling through my news feed and clicking the story about the pregnant man or the smoking toddler, but let’s face it we don’t all get to pitch such compelling news stories (insert sarcastic *wink-wink)! With the overwhelming … Continue reading →

Coca Cola’s “Share a Coke” campaign last year – in which coke bottles and cans had the phrase “share a coke with” and a person’s name printed below it – was such a major success that Coke is running it … Continue reading →

Celebrities and popular brands go together like peanut butter and jelly.  Well, sort of.  How about this modified statement: celebrities and popular brands go together like peanut butter and jelly after the research showing why they should go together in … Continue reading →

Television, radio and print have been the voice of all communication for years, but has social media become the new outlet to obtain information? With approximately 83% of companies obtaining some force of a social media account, it is safe … Continue reading →