Monthly Archives: July 2015

When it comes to current marketing strategies, social media pops up a lot. In fact, if your company is not on the band wagon yet then you may be considered behind the times and need to remedy this ASAP (Flaxington, … Continue reading →

By: Alexis Santoro Marketing trends are all about social media this, and hashtag that.  But what exactly is the infamous hashtag really about, and does it actually work?  Is the use of a hashtag a marketer’s goldmine, or just another … Continue reading →

Since its inception, social media wove itself into popular culture today, causing organizations to engage with key stakeholders through various social media platforms. Social media platforms such as Facebook, Instagram, Twitter and YouTube collectively attract about 2.8 billion users each … Continue reading →

The other night I thought I’d try one of the newest and hippest restaurants in town that everyone’s been talking about over social media. I figured it was worth a try to see what all the hype was about. Unfortunately, … Continue reading →

The concept of integrated marketing communications has been continuously evolving over the years, but one question that remains is HOW exactly has it changed from then…..to now? This comic definitely holds true as there are still a number of companies … Continue reading →

The other day, while scrolling through Instagram, I came across a photo of Kim Kardashian.   Beautiful, right?  That’s pretty undeniable. However, if you ask me, it seems a bit unrealistic. There’s not ONE flaw to be found in this picture. … Continue reading →

In my previous job as Marketing Specialist for a mid-sized company, which I will call Company X, I encountered a situation that was rather odd to me – the number of brands within one company. The brand portfolio was enormous, … Continue reading →

Telehealth Communications  In today’s information society, anyone can track their personal health information through technology devices. The trend is catching on in health care with the rise of telemedicine. Many health care practitioners have the ability to conduct consultations with … Continue reading →

Hello Kitty has officially turned 40 and I am just as obsessed with her now (20 years later) as when I was in elementary school. I used to think it was just me and a crazy few who had shared … Continue reading →