Monthly Archives: February 2016

Inspired by its number one customer request, Starbucks recently announced its new rewards program (Coming, 2016). Some customers took their ire to social media to vent their frustration, threatening to abandon their loyalty to Starbucks. After all, they have been devoted customers for many years, … Continue reading →

Last November Facebook launched a new initiative that lets businesses see how many Facebook users are in the vicinity of retail stores. Now, Facebook also lets businesses know the percentage of those passerby that may have seen the brand’s ad on … Continue reading →

“What do you call a woman who believes in her ability to make anything possible? Beautiful.” This line is part of Neutrogena’s new See What’s Possible campaign. https://www.youtube.com/watch?v=bsdxZOsqG6U This is similar to the Dove Real Beauty campaign we studied this … Continue reading →

For as long as I can remember Black History Month was celebrated in the United States in an educational environment as well as by major consumer brands and media outlets on television and radio. During the late 90’s and early … Continue reading →

It’s that Friday night, you’re surrounded by textbooks and immersed in homework, maybe you have the T.V. on in the background, providing white noise are you chip away at your work. In the background you hear the commercial for pizza, … Continue reading →

Every night restaurants open their doors to hungry patrons who have chosen their establishment because it received an overall positive review on Yelp. To date, there are over 90 million Yelp reviews posted on the platform. Even in 2016, word … Continue reading →

We’ve all been there, scrolling on your Facebook newsfeed and your friend posts about losing a loved one.  Do you “like” it?  Or do you just leave it because you don’t actually “like” it since who actually likes it when … Continue reading →

For companies operating, multiple measurements for success exist. The most preferred bottom line measurement is whether the company made a profit thru the last quarter. One company that has consistently proven that it will create a profit is McDonald’s Corporation … Continue reading →

Every now and then you treat yourself to a spa day, so why not do the same for your car? Or at least that’s what Jeep and creative agency Parasol Island has dreamed up as part of the car brand’s … Continue reading →

Filters are one of the more popular features on Snapchat, from face recognition, geo-filters, fast-forward and rewind, the list goes on.  This past week, Snapchat just announced that its users can now create and customize their own filters. In their most … Continue reading →