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Recent Posts
- Tokyo 2020 Summer Games Are Underway: Let Paris Host the Next Summer Olympics, Los Angeles Can Wait. July 23, 2021
- Fast Fashion VS. Sustainable Fashion: Why Consumers Should Be Encouraged, Not Shamed December 16, 2020
- How to Grow Your Brand on Social Media in 2021 December 8, 2020
- Rolex – Will the Bubble burst? December 8, 2020
- Body Positivity Unconventional Beauty is the New Black December 7, 2020
- Hello, Can You Hear Us Now: Tips on Socially Listening December 7, 2020
- I Should Have Bought That! December 7, 2020
- Communicating To The Public During a Global Pandemic December 7, 2020
- Film Marketing During COVID-19 December 6, 2020
- Customer Relations In College Athletics and Beyond. The Ultimate Pitchman. December 4, 2020
- Hermes: Weathering The Pandemic Storm, Against All Odds. December 4, 2020
- Tap into the new business cards of 2020! December 3, 2020
- Does Cyber Monday Really Matter in a COVID-19 World? December 3, 2020
- Restaurant Suicide When the Marketing Message is Wrong December 2, 2020
- Pivot Game Crazy December 2, 2020
- Gladiator Sales 101 December 1, 2020
- Different, Not Less: Why Brands Must Be Inclusive of People with Disabilities December 1, 2020
- When Art Meets Fashion and Why it Works November 30, 2020
- Machine Learning vs. Advertisers November 30, 2020
- Are Kids still Kids? November 30, 2020
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Meta
Monthly Archives: September 2016
Snapchat CEO Now Onboard with Once “Creepy” Social Media Advertising
Reaching target demographics is key for advertisers to promote their brands effectively and social media advertising has become the best resource for that. According to Ganguly (2016) “social media advertising” allows businesses and advertisers to pinpoint potential customers “by using users’ … Continue reading
Posted in Uncategorized
4 Comments
Bye Bye Time Warner
So, Time Warner who was purchased by Charter Communications in May of this year officially is now Spectrum. I was a Time Warner customer and have to say the customer service left a lot to be desired. I recall being … Continue reading
Posted in Uncategorized
1 Comment
Cutting the Cord is Back and the Future is Bright – My Buyer Journey
[http://www.technologytell.com/hometech/files/2013/08/rabbitears.jpg] I first cut the cord on cable TV several years ago. More than a way to save money, it was a practical step, being a busy consultant flying over 100k miles a year. There was no point of subscribing … Continue reading
Posted in Uncategorized
Tagged Advertising, Branding, buyer journey, cut the cord, internet tv, Marketing, psvue, slingtv, Social Media
2 Comments
Diversity in Marketing
Commercials have come along way in the last decade. Prior to 2010 the likelihood of finding a company that would take a chance to feature anything else but a “traditional family” was hard find. Hearken back the olden days when … Continue reading
Posted in Uncategorized
Tagged aulani, black community, blog, Cheerios, Disney, diveristy, gay community, General Mills, inclusive, lgbt, Marketing, MCM, USC
1 Comment
Brand Loyalty. A Marketing Paradox?
Brand loyalty. The holy grail of branding, marketing, and advertising. It is believed to be the byproduct of building deep connections and meaningful relationships between customers and their beloved brands. Once you earn your customers’ loyalty, then you can count on it to defend or even increase your … Continue reading
Counterculture Spaces in the Digital Era: Untapped Markets or “No Brand’s Land”?
There is nothing new about brands using counterculture trends as a way to revamp their images, create fresh takes on their products, and reach out to new groups of consumers. In the 1990’s many brands created hip, edgy, and subversive … Continue reading
Posted in Uncategorized
3 Comments
Don’t Write a Check with Lyrics That Your Donkey Can’t Cash
Pop a lot of pain pills Bout to put rims on my skateboard wheels Beat that p@$$y up like Emmett Till Yeah This time rap mogul, Lil Wayne has crossed the line with his controversial lyric from Future’s remix, Karate … Continue reading
Posted in Uncategorized
4 Comments
Brand, Reputation, and 548% Price Increases
This week, we considered the ethics of advertising and pondered the seesaw of right versus profitable. In considering right versus profitable in marketing, I admit I was distracted from promotion to one of the other four marketing “Ps”—price. Recent news … Continue reading
Posted in Uncategorized
5 Comments
To sit or to stand…. That is the question
I have something to tell you. You may want to sit down, or actually, stand up. I’m not one to embrace every emerging trend, but the standing desk phenomenon is not one that can easily be ignored. Luckily I have … Continue reading
Posted in Uncategorized
6 Comments