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- Does Cyber Monday Really Matter in a COVID-19 World? December 3, 2020
- Restaurant Suicide When the Marketing Message is Wrong December 2, 2020
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Monthly Archives: March 2018
Google AND Facebook Say No to More Money: Both Firms Ban Cryptocurrency Advertising Indefinitely
On Wednesday, March 14th, Google confirmed that it was aligning with Facebook’s lead regarding cryptocurrency advertising by banning all advertisements on its advertising platforms and search results (Wilkes, 2018). This ban includes cryptocurrency products such as cryptocurrencies themselves, initial … Continue reading
Posted in Uncategorized
Tagged Advertising, Branding, CMGT 541, Cryptocurrency, digital marketing, Facebook, google, Marketing, University of Southern California, USC
Comments Off on Google AND Facebook Say No to More Money: Both Firms Ban Cryptocurrency Advertising Indefinitely
Snapchat is Indebted to Celebrities
In recent weeks, Snapchat has found itself in hot water with a few celebrities. While this may not seem like a huge issue to most companies, the growing tech app has seen massive losses due to comments made by some … Continue reading
Posted in Uncategorized
3 Comments
How Digital Marketing Has Changed Fashion Week
Fashion week season, which lasted all over the world, has just concluded. The four major fashion weeks were held in the four fashion capitals: London, Milan, Paris, and New York. New York fashion week was the most crowded one … Continue reading
Posted in Uncategorized
4 Comments
Week 9 Post by Bobby Borg: 7 STEPS TO FAN-BRANDING: Creating An Exclusive Club of Evangelists
What does Justin Beiber, Ariana Grande, Selena Gomez, Taylor Swift, and Miley Cyrus all have in common besides being current pop music stars? The answer: They all have fan-brands who were nominated in iHeart Radios March 11th/2018 Music Awards for … Continue reading
Posted in Uncategorized
13 Comments
#WomensHistoryMonth 2018: How Household Brands Are Celebrating
Women’s History Month kicked off on Thursday with International Women’s Day on March 8th — a day dedicated to gender equality, parity and women’s rights. To honor and celebrate women all over the world, brands such as Nike, Facebook, McDonald’s, … Continue reading
Posted in Uncategorized
4 Comments
The World of Digital Marketing: New Trends of 2018
Let’s face it, we’ve been completely immersed in the marketing and advertising world the past couple of months. If you’re anything like me, you probably also can’t help but analyze and scrutinize every commercial and advertising you now stumble upon. … Continue reading
Posted in Uncategorized
2 Comments
Opinions in Advertising and Marketing
We live in an era where politics are now apart of daily dialogue, and the once clear-cut line between politics and daily conversations have merged. when considering the current climate, and concern for human rights, brands have also taken sides … Continue reading
Being Disruptive and Being Disturbing – A Fine Line in Advertising
This week, reading the Dove articles for real beauty, has me thinking a lot about how the creative landscape and the sociopolitical environment we are in are colliding. Whether we like to admit it or not, the truth is we … Continue reading
Posted in Uncategorized
7 Comments
Purpose-led Branding: A Concept
Branding for a company is crucial. Companies that can leverage their brand, understand their market, and share their company with its consumers rise to the top. Those companies that leave out one of the previously mentioned tapper off, loose traction … Continue reading
Posted in Uncategorized
4 Comments
How will WordPress Evolve?
More than 29.9% of all websites are WordPress websites. And if WordPress wants to keep that market share, it needs to evolve with the market. The desire to remain relevant could be why it’s releasing a new editorial experience code-named … Continue reading
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2 Comments