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- Does Cyber Monday Really Matter in a COVID-19 World? December 3, 2020
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Monthly Archives: November 2018
Staying true to your brand values
An interesting thing happened at work. It sounds corny, but our MCM program has truly made me think of things differently, go next level, or at least ask more questions, and I kind of love it. I’m the swag business. … Continue reading
Jab Baby Jab!
It has occurred to me that everywhere I go I literally run into or barely miss running into someone who is looking down at their phone and not paying attention to where they are going. I try my hardest to … Continue reading
Posted in Uncategorized
Tagged communication, Integrated Marketing, Integrated Marketing Communication, Marketing
Comments Off on Jab Baby Jab!
Kim Kardashian-West: The Marketing Genius We Love to Hate…While Following.
I was watching an episode of Keeping Up with the Kardashians earlier today. Kanye West was working to release a sneak peek of the Yeezy Season 7 collection in Tokyo, Japan. He sent his wife, Kim Kardashian-West, to promote the … Continue reading
Posted in Uncategorized
6 Comments
Narrowing your target: The Rise of Micro-Influencers
In 2018, there is a new kid on the Instagram block: The Micro-Influencer. So, what is a micro-influencer and are they here to stay? Let’s explore further. What is the difference between Influencers/Celebrities and Micro-Influencers? A micro-influencer is defined … Continue reading
Posted in Uncategorized
6 Comments
The Most Powerful (and forgotten) Demographic: Gen X Women (with children)
According to the 3% movement, women influence 80% of consumer spending and share 60% of the social media experiences online… but only 3% are representing the advertising industry in creative roles. Even as some advertisers have become aware of this … Continue reading
Posted in Uncategorized
Tagged #women, 3% movement, advertising to women, Centennial, gen x, LGBTQ, Marketing to Women, Millennials, Moms, Patriarchy, trendsetters
3 Comments
Sensai: The AI Social Media Marketing Solution?
Artificial intelligence, or AI, has evolved from a creepy science fiction trope to an element that continues to evade and support our everyday lives. Utilizing AI in order to bolster social media marketing is now something that is accessible to … Continue reading
Posted in Uncategorized
2 Comments
Should Companies Disavow Facebook?
Facebook’s struggles over the past three years are readily identifiable at this point. The dogged focus on expansion and growth, the selling of customer data, the denials and then eventual apologies, the attempt at public confidence building, and then a … Continue reading
Posted in Uncategorized
1 Comment
E-Sports. The new frontier
Professional athletes have always been seen as those incredible individuals that do what not many other people can do. Yes, maybe you played football in high school or soccer in college, but when it comes to being a professional athlete, … Continue reading
Posted in Uncategorized
6 Comments
Why You Need To Bring Your A-Game To Your Z-Game
I am blown away by how my 9-year-old son with complete ease shifts between multiple devices in a single session. In one sitting he actively engages with content across several channels simultaneously. He is playing Fornite online with a group … Continue reading
Posted in Uncategorized
2 Comments
“Real Beauty” an untapped market in Brazil/ implications for international marketing
Brazil is the world’s eighth largest economy and with that comes lots of opportunities for international marketers to tap into the new middle-class consumer market segments (Bajpai, 2018; Cavusgil, Deligonul, Kardes, & Cavusgil, 2018). The Brazilian middle class is well-educated, … Continue reading
Posted in Uncategorized
1 Comment