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Recent Posts
- Tokyo 2020 Summer Games Are Underway: Let Paris Host the Next Summer Olympics, Los Angeles Can Wait. July 23, 2021
- Fast Fashion VS. Sustainable Fashion: Why Consumers Should Be Encouraged, Not Shamed December 16, 2020
- How to Grow Your Brand on Social Media in 2021 December 8, 2020
- Rolex – Will the Bubble burst? December 8, 2020
- Body Positivity Unconventional Beauty is the New Black December 7, 2020
- Hello, Can You Hear Us Now: Tips on Socially Listening December 7, 2020
- I Should Have Bought That! December 7, 2020
- Communicating To The Public During a Global Pandemic December 7, 2020
- Film Marketing During COVID-19 December 6, 2020
- Customer Relations In College Athletics and Beyond. The Ultimate Pitchman. December 4, 2020
- Hermes: Weathering The Pandemic Storm, Against All Odds. December 4, 2020
- Tap into the new business cards of 2020! December 3, 2020
- Does Cyber Monday Really Matter in a COVID-19 World? December 3, 2020
- Restaurant Suicide When the Marketing Message is Wrong December 2, 2020
- Pivot Game Crazy December 2, 2020
- Gladiator Sales 101 December 1, 2020
- Different, Not Less: Why Brands Must Be Inclusive of People with Disabilities December 1, 2020
- When Art Meets Fashion and Why it Works November 30, 2020
- Machine Learning vs. Advertisers November 30, 2020
- Are Kids still Kids? November 30, 2020
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Category Archives: Uncategorized
High School Sports Injuries
When Sports Injuries in High School Affect the Rest of Your Life When I was in high school I played football, linebacker and running back, and I felt it was the greatest thing in the world. I looked forward … Continue reading
Posted in Uncategorized
6 Comments
The Humor of Shipping Supplies?
Every month this catalog hits my desk and immediately goes into the recycle bin. This month, something different happened and this catalog has been on my desk all week. Uline is doing something right. Marketers agree that catalogs are still … Continue reading
Posted in Uncategorized
12 Comments
US Brand Open
Sports and brands have joined forces for many years, but on this Father’s Day they have upheld an American culture that many men are familiar with. If you’re a fan of golf, consider yourself a part of this vast population who … Continue reading
Posted in Uncategorized
1 Comment
3 Reasons Why Free Mobile Apps End up Costing You
Whether you bank, tweet, or steam music on your smartphone, chances are you’ve downloaded at least one of these apps for free. Thirty million mobile apps are downloaded each day, and more than 90 percent of them are advertised at … Continue reading
Posted in Uncategorized
7 Comments
The end of the universe and why there are so many mattress stores
Having recently purchased a new mattress, I began to notice that my neighborhood in Houston, TX seems to be inundated with mattress stores, particularly by the Mattress Firm. According to its website, Mattress Firm has 102 locations in the Houston … Continue reading
Posted in Uncategorized
4 Comments
Empowerment: Can positive marketing messages truly redefine consumer attitudes and behavior?
As discussed earlier in the semester, companies such as Dove are solidifying their place in the market by implementing strategies that engage and empower consumers. Another organization that is employing the same tactics is Cheerios. Canada’s Multi-Grain Cheerios has recently … Continue reading
Sharpshooter Steph Curry is just getting started: A $1 billion brand promise
It’s no coincidence that on the eve of the NBA championship finals that Under Armour hitches itself to the recently announced most valuable player in the league and now NBA champion: Stephen Curry. The two-time NBA All-Star is a sharpshooter … Continue reading
Posted in Uncategorized
5 Comments
Is marketing all-inclusive?
Is being plus size not worth creating an advertisements for? Calvin Klein and Michael Kors do both design houses have fabulous plus size lines but there are no campaigns out there for them. The Webster dictionary definition of marketing is: “the … Continue reading
Posted in Uncategorized
2 Comments
How a Horrible Post Can Turn Into Great Publicity
With the current media storm still surrounding Caitlyn Jenner and her journey, it is amazing to see so much support for her transition in the media. Although some media has been negative, an overwhelming amount has been positive, which is … Continue reading
Posted in Uncategorized
4 Comments
Baby Boomers Vs. Millennials: May the Best Generation Win
We all like an underdog. Psychology studies prove that rooting for the team, or person, that beats the odds is more appealing than the obvious winner (Heflick, 2010). Don’t believe me? Allow me humor you with one name, Rudy. Now … Continue reading
Posted in Uncategorized
3 Comments