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Recent Posts
- Tokyo 2020 Summer Games Are Underway: Let Paris Host the Next Summer Olympics, Los Angeles Can Wait. July 23, 2021
- Fast Fashion VS. Sustainable Fashion: Why Consumers Should Be Encouraged, Not Shamed December 16, 2020
- How to Grow Your Brand on Social Media in 2021 December 8, 2020
- Rolex – Will the Bubble burst? December 8, 2020
- Body Positivity Unconventional Beauty is the New Black December 7, 2020
- Hello, Can You Hear Us Now: Tips on Socially Listening December 7, 2020
- I Should Have Bought That! December 7, 2020
- Communicating To The Public During a Global Pandemic December 7, 2020
- Film Marketing During COVID-19 December 6, 2020
- Customer Relations In College Athletics and Beyond. The Ultimate Pitchman. December 4, 2020
- Hermes: Weathering The Pandemic Storm, Against All Odds. December 4, 2020
- Tap into the new business cards of 2020! December 3, 2020
- Does Cyber Monday Really Matter in a COVID-19 World? December 3, 2020
- Restaurant Suicide When the Marketing Message is Wrong December 2, 2020
- Pivot Game Crazy December 2, 2020
- Gladiator Sales 101 December 1, 2020
- Different, Not Less: Why Brands Must Be Inclusive of People with Disabilities December 1, 2020
- When Art Meets Fashion and Why it Works November 30, 2020
- Machine Learning vs. Advertisers November 30, 2020
- Are Kids still Kids? November 30, 2020
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Category Archives: Uncategorized
Exaggeration in Advertising: Ethical Grey or Common Practice?
“Actual facts go incomparably farther than superlative exaggeration towards convincing anyone of the truthfulness of a proposition.” Daniel Starch (qtd. by Armstrong, 2010, p.146) Once in a while each of us bumps into ads which overstate the product’s qualities or … Continue reading
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My So Called “Tech” Life: Does Technology = Happiness for Women?
by Anastasia Lemle-Goodwin As an…ahem…middle-aged woman who was born as an, on-the-cusp, Gen-X / Gen-Y’er, I was brought up in the time before the INTERNET. Yes…..there was life before the World Wide Web and all these fancy gadgets like the … Continue reading
Posted in Uncategorized
Tagged Marketing to Women, Technology, usc annenberg, usc communications
12 Comments
Twitter on the Hunt for New CEO
Though Twitter is still apart of the holy trinity of social media (Facebook, Twitter, and Instagram), it has lost steam over the past couple of years. A lot of criticism via Wall Street has been directed toward CEO, Dick Costolo … Continue reading
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7 Comments
Stop the Presses….Millennials are going traditional!
As we all know, integrated marketing communications is such an essential factor when it comes to advertising a particular product or service to a company’s key target audience or demographic. Having a clearly integrated message that can be delivered successfully … Continue reading
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5 Comments
LA Clippers & Sterling Scandal: Top 3 Takeaways
In April 2014, amidst the excitement of their playoff series against the Golden State Warriors, the Los Angeles Clippers brand was turned inside out. TMZ had released audio recordings of Donald Sterling (Clippers owner of 33 years) making very offensive, racial … Continue reading
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1 Comment
Fake Data
Fake Data Before taking 540 I hadn’t analyzed data since junior high school when we did exercises on data collection and surveying our friends as an introduction to statistics. Over the years, I have hired data science companies to run … Continue reading
An Uncertain Future For The #Hashtag
Hashtagging has been an integral component in social media communication and brand engagement over the years. They are used to convert a keyword or phrase into a link that readers click on to participate in a conversation. It’s a way … Continue reading
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3 Comments
Offsetting A Negative Stigma With Positive News
Over the years, a lot of news has been circulating for Monsanto both negative and positive. As an example of negative press, on March 21, 2015, there was concern by the World Health Organization in regards to Monsanto’s use of … Continue reading
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4 Comments
Lululemon: Crisis Management Through Integrated Communication
The idea had been thoroughly vetted and researched. Two years of consumer analysis led Lululemon to an idea of how to engage the Buffalo, New York community with their brand (Christmann, 2014). Upon opening their Walden Galleria store, they unveiled … Continue reading
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2 Comments
Diversity is Making a Breakthrough in Advertisement…Finally!
Why has it taken large companies over 30 years to begin to reflect our society’s current state in their advertising campaigns? America is supposedly the melting pot of cultures, yet until the past two years, advertisements have failed to acknowledge how … Continue reading
Posted in Uncategorized
7 Comments