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Recent Posts
- Tokyo 2020 Summer Games Are Underway: Let Paris Host the Next Summer Olympics, Los Angeles Can Wait. July 23, 2021
- Fast Fashion VS. Sustainable Fashion: Why Consumers Should Be Encouraged, Not Shamed December 16, 2020
- How to Grow Your Brand on Social Media in 2021 December 8, 2020
- Rolex – Will the Bubble burst? December 8, 2020
- Body Positivity Unconventional Beauty is the New Black December 7, 2020
- Hello, Can You Hear Us Now: Tips on Socially Listening December 7, 2020
- I Should Have Bought That! December 7, 2020
- Communicating To The Public During a Global Pandemic December 7, 2020
- Film Marketing During COVID-19 December 6, 2020
- Customer Relations In College Athletics and Beyond. The Ultimate Pitchman. December 4, 2020
- Hermes: Weathering The Pandemic Storm, Against All Odds. December 4, 2020
- Tap into the new business cards of 2020! December 3, 2020
- Does Cyber Monday Really Matter in a COVID-19 World? December 3, 2020
- Restaurant Suicide When the Marketing Message is Wrong December 2, 2020
- Pivot Game Crazy December 2, 2020
- Gladiator Sales 101 December 1, 2020
- Different, Not Less: Why Brands Must Be Inclusive of People with Disabilities December 1, 2020
- When Art Meets Fashion and Why it Works November 30, 2020
- Machine Learning vs. Advertisers November 30, 2020
- Are Kids still Kids? November 30, 2020
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Meta
Category Archives: Uncategorized
Decision-Making
This semester, we’ve been learning about the importance of constructing effective communication messages with creative visual appeal and a strong, relevant statement that appeals to the intended audience. When people connect with those messages, they connect with the product and … Continue reading
Posted in Uncategorized
2 Comments
Truffle Pig: Why brands need to dig deep to get their messages out
Late last month, global advertising firm WPP announced a partnership with Snapchat and The Daily Mail to create a new type of advertising agency. The venture, called Truffle Pig, would deliver “story driven marketing” for brands. Leveraging Snapchat’s social network, … Continue reading
Posted in Uncategorized
Tagged Advertising, content, Digital, Marketing, red bull, Social Media, storify, truffle pig, upworthy
1 Comment
Developing an Integrated Team
As communications manager, I’m always looking for ways and to amplify the reach of our campaigns and to optimize engagement both internally and externally. I don’t have a big team but we can be pretty scrappy and I’ve managed to … Continue reading
Posted in Uncategorized
Comments Off on Developing an Integrated Team
To Stream or Not to Stream?
There are a whole host of new technologies that are enabling brands to engage with consumers in new and exciting ways. Meerkat, Periscope, Instagram and Snapchat are just some of the apps that enable brands to engage more intimately with … Continue reading
Posted in Uncategorized
Comments Off on To Stream or Not to Stream?
How Your Social Media Profiles Can Affect Your Professional Life.
How Your Social Media Profiles Can Affect Your Professional Life. Facebook. Instagram. Twitter. Snapchat. With so many different social media platforms, there are multiple ways to allow others access to our lives, activities and opinions. The question is, how much … Continue reading
Posted in Uncategorized
7 Comments
California’s Drought: Turn it off Marketing Campaign
California has a long tradition of conflict over water conservation. But after fifteen years of battle with the drought across the region, it can no longer be a conflict but a crisis. Governor Brown has declared a statewide drought emergency … Continue reading
Posted in Uncategorized
8 Comments
Is a Luxury Brand Still “Luxurious” If Everyone Has Access To It?
In January 2014, I had a very rare, luxurious work trip to London that still seems like a dream. To avoid boring you with the details, I’ll give you some highlights – a private jet from Teterboro Airport in New … Continue reading
Living in America….I Feel Good!!!
Across America on the 4th of July, we celebrate Independence Day. Many, people sacrificed everything to build the country we call, America. On this day, all Americans should have patrotic pride to be an American and forget about political policies … Continue reading
Posted in Uncategorized
4 Comments
To Weave or Not to Weave
Summer is here and the temperature is steady rising. Most women are contemplating many things especially how to wear their hair. Yesterday as I surfed the internet (mainly Facebook) I noticed a lot of people were posting their before and … Continue reading
Posted in Uncategorized
3 Comments
NFL’s Image Comes Under Attack but Marketers Don’t Care
Football, and the National Football League (NFL) especially of this past year have been under attack. The heighten awareness of concussions, domestic violence, child abuse, and other unlawful acts by players have been at the forefront of sports news yet … Continue reading
Posted in Uncategorized
3 Comments