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Recent Posts
- Tokyo 2020 Summer Games Are Underway: Let Paris Host the Next Summer Olympics, Los Angeles Can Wait. July 23, 2021
- Fast Fashion VS. Sustainable Fashion: Why Consumers Should Be Encouraged, Not Shamed December 16, 2020
- How to Grow Your Brand on Social Media in 2021 December 8, 2020
- Rolex – Will the Bubble burst? December 8, 2020
- Body Positivity Unconventional Beauty is the New Black December 7, 2020
- Hello, Can You Hear Us Now: Tips on Socially Listening December 7, 2020
- I Should Have Bought That! December 7, 2020
- Communicating To The Public During a Global Pandemic December 7, 2020
- Film Marketing During COVID-19 December 6, 2020
- Customer Relations In College Athletics and Beyond. The Ultimate Pitchman. December 4, 2020
- Hermes: Weathering The Pandemic Storm, Against All Odds. December 4, 2020
- Tap into the new business cards of 2020! December 3, 2020
- Does Cyber Monday Really Matter in a COVID-19 World? December 3, 2020
- Restaurant Suicide When the Marketing Message is Wrong December 2, 2020
- Pivot Game Crazy December 2, 2020
- Gladiator Sales 101 December 1, 2020
- Different, Not Less: Why Brands Must Be Inclusive of People with Disabilities December 1, 2020
- When Art Meets Fashion and Why it Works November 30, 2020
- Machine Learning vs. Advertisers November 30, 2020
- Are Kids still Kids? November 30, 2020
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Category Archives: Uncategorized
Starbucks 2015: Marketing Convenience
In an effort to rally support after disclosing lower than expected sales this quarter, Starbucks announced that it is working on an app that will enable customers to pre-order beverages and eventually, have them delivered to you (Choi, 2014). They … Continue reading
Posted in Uncategorized
3 Comments
John Lewis did it again with a Penguin!
The British retailer, John Lewis, has made headlines for itself since 2006 by putting out an annual short film holiday advertisement. Over the years, the John Lewis holiday ads have become a cultural institution of sort that signals the beginning … Continue reading
Posted in Uncategorized
3 Comments
Nike, LeBron James, and a message
In class this week our topic is Creative Strategy so I thought I would talk about the new Nike ad campaign with Lebron James. The ad’s focus is not on a product but conveys a message far greater than the … Continue reading
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1 Comment
How Brands Can Take Advantage of Instagram Direct
Instagram Direct has been available for brands for quite some time now and bloggers and brands everywhere are making sure to take advantage of the feature to increase engagement with followers and customers! However, not all brands are aware of the … Continue reading
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Tagged Instagram, Social Media
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Warfare marketing & its play with emotions.
Of the many emotions that promotional efforts can trigger, the surprise effect is considered the core element of guerrilla approach (Hutter & Hoffmann, 2011). As per Hutter & Hoffmann (2011), when perceptions are met with unexpected disconfirmation, it results into … Continue reading
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3 Comments
Your Personal Apology
Will a sincere apology make you feel better when you have to end up a trustful relationship? O.b. tampon is a brand under the parent company of Johnson & Johnson. In 2010, due to a distribution problem, it had to … Continue reading
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4 Comments
Jabs and Right Hooks of Halloween Horror Night
Anyone who has been to this year’s Halloween Horror Night at Universal Studio? I went there last Friday and it scared me a lot….. Anyway, back to the topic. After reading Jab, Jab, Jab, Right Hook, I felt it would … Continue reading
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3 Comments
Diet Coke- Stay Extraordinary
Recently, Coca-Cola Israel launched an fully integrated marketing campaign with the help from Gefen Team, Q Digital and HP Indigo for its sub-brand, Diet Coke. The campaign centered around the idea of “millions of one of a kind bottles.” Similar … Continue reading
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5 Comments
“I’M AS MAD AS HELL AND I’M NOT GOING TO TAKE IT ANY LONGER!”
Ok, I’m not going to ask anyone to get up out of their seats and go to the window and scream “I’m as mad as hell and I’m not going to take it any longer”, as Peter Finch’s character Beale … Continue reading
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19 Comments
What happens in a UBER car, stays ina UBER car: creative or bad marketing choice?
Being a college student, especially at a school like USC known for its “party life” during the weekends, many times you may find yourself at the verge of making the decision between going out with your friends and having to … Continue reading
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12 Comments