-
Recent Posts
- Tokyo 2020 Summer Games Are Underway: Let Paris Host the Next Summer Olympics, Los Angeles Can Wait. July 23, 2021
- Fast Fashion VS. Sustainable Fashion: Why Consumers Should Be Encouraged, Not Shamed December 16, 2020
- How to Grow Your Brand on Social Media in 2021 December 8, 2020
- Rolex – Will the Bubble burst? December 8, 2020
- Body Positivity Unconventional Beauty is the New Black December 7, 2020
- Hello, Can You Hear Us Now: Tips on Socially Listening December 7, 2020
- I Should Have Bought That! December 7, 2020
- Communicating To The Public During a Global Pandemic December 7, 2020
- Film Marketing During COVID-19 December 6, 2020
- Customer Relations In College Athletics and Beyond. The Ultimate Pitchman. December 4, 2020
- Hermes: Weathering The Pandemic Storm, Against All Odds. December 4, 2020
- Tap into the new business cards of 2020! December 3, 2020
- Does Cyber Monday Really Matter in a COVID-19 World? December 3, 2020
- Restaurant Suicide When the Marketing Message is Wrong December 2, 2020
- Pivot Game Crazy December 2, 2020
- Gladiator Sales 101 December 1, 2020
- Different, Not Less: Why Brands Must Be Inclusive of People with Disabilities December 1, 2020
- When Art Meets Fashion and Why it Works November 30, 2020
- Machine Learning vs. Advertisers November 30, 2020
- Are Kids still Kids? November 30, 2020
Recent Comments
- Don K Ochoa on Rolex – Will the Bubble burst?
- helpful site on Fast Fashion VS. Sustainable Fashion: Why Consumers Should Be Encouraged, Not Shamed
- medium.com on Fast Fashion VS. Sustainable Fashion: Why Consumers Should Be Encouraged, Not Shamed
- Olympus Vapor on Gladiator Sales 101
- Candace on 2020, Was it Really So Bad?
Archives
- July 2021
- December 2020
- November 2020
- October 2020
- September 2020
- June 2020
- May 2020
- April 2020
- March 2020
- February 2020
- January 2020
- December 2019
- November 2019
- October 2019
- September 2019
- August 2019
- July 2019
- June 2019
- May 2019
- December 2018
- November 2018
- October 2018
- September 2018
- April 2018
- March 2018
- February 2018
- January 2018
- September 2017
- August 2017
- July 2017
- June 2017
- May 2017
- April 2017
- March 2017
- February 2017
- January 2017
- December 2016
- November 2016
- October 2016
- September 2016
- April 2016
- March 2016
- February 2016
- January 2016
- August 2015
- July 2015
- June 2015
- May 2015
- December 2014
- November 2014
- October 2014
- September 2014
- April 2014
- March 2014
- February 2014
- December 2013
- November 2013
- October 2013
- September 2013
- April 2013
- March 2013
- February 2013
- November 2012
- October 2012
- September 2012
- August 2012
- July 2012
- June 2012
- May 2012
- May 2011
- April 2011
- March 2011
- February 2011
- January 2011
Categories
Meta
Category Archives: Uncategorized
Heat in the Driver’s Seat -Ford Apologizes for Tasteless Ads
Ford made headlines recently, but not in the most positive light. The car manufacturer received some bad press and criticism for a series of ads that were seen as offensive and violent against women. The ad campaign was created by J. … Continue reading
Posted in Uncategorized
13 Comments
MONOPOLY COLLECTS PARTNERS LIKE PROPERTIES
Hold your horse! One of the best-loved games Hasbro’s Monopoly axed a playing piece and I’m just finding out about this now? Even worse, I found out about it on Facebook – through a Zappos ad?! This game and I … Continue reading
Posted in Uncategorized
Tagged CA Lottery, Facebook, Integrated Marketing, McDonald's, Monopoly, USC, USPS
10 Comments
Marketing Overload: A Blessing in Disguise?
Have we actually come to the stage in marketing where we’re simply deluged with too many choices, whereby our ability to effectively and adeptly choose which product best fits our needs or preferences is being severely hampered? Some market analysts … Continue reading
Posted in Uncategorized
9 Comments
Digital Media Integration in a Post Print World
So in my last post (That seems like an eternity ago, right?) I discussed how the print media is not dead, how perhaps no other medium is better suited to cross the digital divide then a newspaper, with its ability … Continue reading
Posted in Uncategorized
Tagged Digital, Digital Integration, digital marketing, NCAA, print media
1 Comment
Law Enforcement Agencies Around the World Connect via Twitter – #poltwt!!!
Who would have imagined law enforcement agencies located around the world connecting through social media? Well, that’s what happened this past Friday as 200 law enforcement agencies in 10 countries around the world began tweeting (Ivie, 2013) as part of … Continue reading
Posted in Uncategorized
13 Comments
Advertising Reminds You to Keep “Workin’ on My Fitness”
Fergie coined the term “workin’ on my fitness” and that’s exactly what fitness advertising encourages you to do. A huge question that comes into play though is their methodology. Which is better – advertising your gym or fitness program using … Continue reading
Posted in Uncategorized
11 Comments
New Pepsi Packaging: Fizzy or Flat?
What makes a soda brand appealing? Is it only the taste? Logo familiarity? Is design ever a reason you come back for more? PepsiCo is trying to revitalize their brand after losing market share to Coca-Cola recently (USA Today, 2013). … Continue reading
Posted in Uncategorized
15 Comments
Are You Brave Enough to “Lean In?”
My lifelong best friend, Sonya, delivered a surprise to my mailbox last week: A copy of Sheryl Sandberg’s topical book, Lean In. In it was a note encouraging me to continue to lean in to my career by working hard at this … Continue reading
Posted in Uncategorized
20 Comments
See me. Feel me.
There will soon be a new shape to a Pepsi bottle. This news was announced last week. It’s been 17 years since the 20-ounce bottle has been updated. It is a piece of a wider effort to bolster the sagging … Continue reading
Posted in Uncategorized
6 Comments
Dove For “Men”
Since the week where we learned about Dove’s campaign for Real Beauty I’ve found myself paying more attention to ads that define consumers. And it amazes me that so many of our traditional definitions of how to act and be … Continue reading
Posted in Uncategorized
10 Comments