Category Archives: Uncategorized

Opinions in Advertising and Marketing

We live in an era where politics are now apart of daily dialogue, and the once clear-cut line between politics and daily conversations have merged. when considering the current climate, and concern for human rights, brands have also taken sides … Continue reading

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Being Disruptive and Being Disturbing – A Fine Line in Advertising

This week, reading the Dove articles for real beauty, has me thinking a lot about how the creative landscape and the sociopolitical environment we are in are colliding. Whether we like to admit it or not, the truth is we … Continue reading

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Purpose-led Branding: A Concept

Branding for a company is crucial. Companies that can leverage their brand, understand their market, and share their company with its consumers rise to the top. Those companies that leave out one of the previously mentioned tapper off, loose traction … Continue reading

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How will WordPress Evolve?

More than 29.9% of all websites are WordPress websites. And if WordPress wants to keep that market share, it needs to evolve with the market. The desire to remain relevant could be why it’s releasing a new editorial experience code-named … Continue reading

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How Black Panther Altered Hollywood

On February 16, 2018, I, along with a group of eight or nine friends packed ourselves into the only section of the movie theater that we could find to accommodate such a large group to experience the opening of one … Continue reading

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Working Women

With the Dove readings and videos I had for school this week, I couldn’t help but think about other struggles women face in our society. Not only do we have an impossible standard of beauty to strive for, but we also … Continue reading

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Females In MLB? Why Not?

Hello All, I am currently dealing with a dilemma with my daughter where I had to move her over to a softball league versus keeping her with boys in a baseball league. Where she was currently excelling, but society tells … Continue reading

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Lost in Las Vegas

Four months ago I was promoted from marketing coordinator to marketing manager at the credit union where I work. I recently made my very first hire. Her name is Nicole, and her first day is tomorrow. I feel like I … Continue reading

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Hey, Alexa: Is it time for Voice Marketing?

It was not long ago many of us sport fanatics (or snacks fanatics, let’s be real) got together in the name of Super Bowl LII. As 103.4 millions of people gathered to watch the classic underdog story play out, defeating … Continue reading

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One Way Ticket to… Wakanda?!

Airports are taking advantage of the huge success of Black Panther, which is expected to surpass the 500 million dollar mark just nine days after its release (Tartaglione, 2018). Wakanda is the setting of Black Panther, the fictional African utopia … Continue reading

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