Category Archives: Uncategorized

What do you think when you hear “Rhode Island”? Do you think of quaint New England towns, maybe of waves upon a rocky beach? Do you think of anything at all? If you’re in the latter group, the Rhode Island … Continue reading →

It will come as no surprise that America is ranked as one of the top countries grappling with obesity, according to data from World Atlas (2016), along with North America being listed as the top continent where the obesity epidemic … Continue reading →

What is coolhunting? For those of you who are not familiar, coolhunting refers to a breed of marketing, where ‘coolhunters’ make observations and predictions on changes of new or existing cultural trends. The hunt is about finding the source of … Continue reading →

Since it is towards the end of the semester and we’re all killing our brain cells trying to come up with suitable “big ideas” for our brands, this blog post may shed some light on your projects. At the beginning … Continue reading →

Developing your personal brand is a topic that has navigated its way in Public Relations Society of America (PRSA) and International Association Business Communicator(IABC) chapter meetings. In a recent article, posted by PRSA your brand is how you appear to … Continue reading →

This Spring break, when I was in Fairbanks, Alaska for northern lights, I was surprised that more than half of the Chinese travelers there were wearing the same kind of jackets—the parka jacket with fluffy fur hood and a striking circular … Continue reading →

In recent weeks in China, one of the biggest and most heated topic in advertising and marketing industry is the SK II campaign focusing on a very popular community nowadays in China – the “leftover” women. (I saw another classmate … Continue reading →

You may know Citi to be another financial company offering banking products and services. However, Citi has started doing something different. The Private Pass has become Citi’s way to differentiate from its competitors, attract consumers and, most importantly, boost credit card revenue. … Continue reading →

Earlier this year Massage Envy, the pioneer and largest national therapeutic message and skincare franchise, announced a rebranding strategy to appeal to Boomers and Millennials (Madov, 2016). According to Debbie Gonzalez, Massage Envoy’s Chief Brand Officer, the franchisor hopes to … Continue reading →

As a course developer and instructor you witness many styles of delivery when it comes to teaching and instruction. You have your cutters, forks, curves, you get it. The cutters always walk up with a joke, they begin with the … Continue reading →