Category Archives: Uncategorized

Facebook Goes Full Force with Live Viewing

Much like Periscope and Snapchat, live streaming has become one of the hot trends for social media developers. It is also one of the easiest and most affordable approaches for broadcasting a live event, and reaching a more targeted audience … Continue reading

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Blue 42, Blue 42 … Tweet-Tweet!

No longer do you need to have cable to watch Thursday Night Football, just a Twitter account!  This past week, the NFL made a deal with Twitter to live stream Thursday Night Football games on the social platform. “Re/Code’s Peter … Continue reading

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You’re Either Beautiful or Just Average, No In Between

Every single day, you walk through a series of doors, not thinking much of it. Enter, exit, male, female – all descriptions that you are probably so used to, that you don’t put much thought into it. What if you … Continue reading

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Ultimately, why do we like watching videos?

Long time ago, when social media first popped up into the Internet world, we were enthusiastic about the content and the stories told. Texts, images, and videos were fair games for users. Today, images were still popular in social media … Continue reading

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Corporate Campaigns ‘Go Green’ on Earth Day

April is designated as ‘earth month’ at several universities (USC, Harvard, Yale, Georgetown, Berkeley, to name a few) an extension of Earth Day, which is coming up on April 22, 2016, a day where both individuals and companies alike try … Continue reading

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Add some “Pride” in your ad: LGBT Advertising

Recently, a McDonald’s advertisement launched in Taiwan, my home country, caught my attention. The purpose of the commercial was to market McDonald’s “chat cup” for McCafe, a cup that would allow one to warmly greet others with words and great … Continue reading

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Capitalizing on Local Success to Market Products

It should come as no surprise that sports are big business and advertising during a sporting event. Whether it’s a television commercial airing during the event or sponsorships at the stadium, businesses want to get their name seen by as … Continue reading

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April Makes Smart Brands Look Foolish

When March expires, we all digest personal and professional messages with a bit of skepticism.  When a friend’s April Fool’s prank goes awry, the embarrassment is usually slight.  But when a major company chooses to put its brand on the … Continue reading

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Digital Media Analytics

Analytics are commonplace for a lot of reasons in the marketing business. They help define who the actual customer is, or who the potential customer might be. They can tell a business owner what is hot and what is not. … Continue reading

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VR in Social Media

On the day before the release conference of Samsung, Facebook announced the news that it would apply 360- degree video streaming media technology on Samsung VR Gear head display. Facebook’s reliable business partner, intelligent mobile phone giant HTC also unveiled … Continue reading

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