Category Archives: Uncategorized

Let’s just start by saying that I am NOT a fan of Jagermeister.  And not because I dislike the strong, licorice taste of the alcohol…but because back in my early 20s– I had one to many “Jaeger bombs” with my … Continue reading →

I’ll start off by saying that this post is prompted by my personal experience. I’m currently 6 months pregnant, and, as a result, have had a whole slew of new advertisements, flyers, coupons, come my way. It’s almost unbelievable the … Continue reading →

CAN-SPAM is the U.S. federal regulation regarding the sending of commercial email and messages. Besides email, something else that’s covered under CAN-SPAM is SMS messaging. To give a little background around CAN-SPAM… What does ‘CAN-SPAM’ even mean? CAN-SPAM’s full name is Controlling the … Continue reading →

Other fellow marketers reading this may be familiar with an annual report released by Tubular Labs, a cross-platform analytics and insights company, that details upcoming trends and important considerations when marketing to specific demographics. We’ve all heard the M word … Continue reading →

I would bet that we each have a memorable April Fools prank that we can remember. Some of us might have fallen for a silly April Fools prank by a spouse or friend, and others victim to companies using social … Continue reading →

With the word “pride” in this post, I am not specifically speaking of the LGBT pride movement, I am using the word in a more general sense. We push out all sorts of emotional appeal in branding and advertising, from … Continue reading →

Facebook wants to know. This is the question the Facebook alert system asks you if you are marked via your locational status as someone within the geographic proximity of an attack, natural disaster or otherwise life-threatening situation (Toor, 2016). The … Continue reading →

In the business world, leaders model their business plans after other successful competitors. For example: McDonald’s vs Burger King, Neiman Marcus vs Saks Fifth Avenue and Kmart vs Walmart. If a company appears to be the market leader in a … Continue reading →

As I am writing this post on Easter Sunday, I thought I’d take a peek at how religions relate to marketing and marketing efforts. It has become a point of faith (forgive the pun) that integrated communications and social media are … Continue reading →

If you lived within 100 miles within the New York City and went on Instagram or Facebook frequently, you must have heard of the “Museum of Feeling” during the last quarter of 2015. A four-week pop-up near World Trade Center One … Continue reading →