Category Archives: Uncategorized

Breaking the Internet at LACMA: When Pop Culture and “High” Culture Collide

By almost all accounts, the Los Angeles County Museum of Art’s (LACMA’s) 2014 leap into the then-new, ephemeral social media platform of Snapshot was a total slam dunk. Often hilarious and always hip, their memes followed a simple format: LACMA … Continue reading

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Jumping on the Bandwagon – Top Marketing Trends of 2016

As I sat last week working up communication plans for lifeguard recruitment, Bike Month, a cemetery photography contest and a 200+ summer intern program, I stared at the finite list of delivery vehicles we typically use and I got bored. … Continue reading

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Employees and Brand: Three Things to Consider

I started with a new company about a month ago, but before accepting the position, I did the “red flag check.” The red flag check is my way of finding out what people really think about working at the company. … Continue reading

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Super Bowl Sunday: Can Brands Still Come Ready to Play Today?

It’s the most wonderful time of the year…well at least in my eyes. But for most of society, it’s the most watched television event of the year, the Super Bowl. With it’s 50th anniversary matchup set in two weeks, people … Continue reading

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The 3 F’s of Cord Cutting

A few weeks ago I remember getting into a debate with some friends about the future of cable television. My opinion was that cable would be around for a while in spite of cord cutters (those who choose to end … Continue reading

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The Dawn of the Communications Executive

Okay, I will admit that my title is a bit misleading. This is by no means the dawn of the communications executive. That honor belongs to Arthur W. Page, who in 1927 became the first public relations executive to serve … Continue reading

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#OscarsSoWhite and why it likely won’t persuade advertisers to say #ByeFelicia

“Sometimes what’s right isn’t as important as what’s profitable.” – Trey Parker and Matt Stone (CMGT 541, 2015). A night full of Hollywood’s elite, famous names, beautiful clothes and even more beautiful faces all celebrating the best in the industry, … Continue reading

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Trending: #WinterStormJonas

While Californians have been staying dry and warm, the rest of us on the eastern half of the country have been experiencing the cold, snow, and flooding brought on by Winter Storm Jonas. The non-stop coverage of the storm began … Continue reading

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Start, Relief, Close…Handle those Throws: Anatomy of a Closer and Anchor

It was always the most thrilling part of the game. End of the eighth inning, you see him in the bullpen, the long lanky relief pitcher. He had a forward flowing whirlwind throw and his form was funny. Deadly accurate, … Continue reading

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I Love Meetings! Said No One Ever! 3 Ways to Make Them Painless

  You’re sitting at your desk plugging away getting your work or homework done, feeling like you need every minute available to be productive then DUN DUN DUN you receive the feared meeting request invite. The temptation of clicking that … Continue reading

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