Category Archives: Uncategorized

Lance Armstrong, Ray Rice, Adrian Peterson, Tiger Woods, Danny Heatly… Yes, I’m talking about sports scandal and Advertising Vampires. According to Psychology Today, an Advertising Vampire is a celebrity who overshadows a brand endorsement with an ethical dilemma (Dholakia, 2015). Much … Continue reading →

I know what your all thinking, “not politics, this has no place in this class” Well hear me out first before you burn me at the stake. It seems all we are hearing about is the 2016 presidential election. From … Continue reading →

The National Football League (NFL) has come under a lot of scrutiny lately around issues ranging from domestic violence, cheating scandals, drug abuse and civil unrest issues such as fighting and drug usage.  However, most of these incidents are isolated … Continue reading →

Alright from the title alone, you may say to yourself… “Who cares?” or “I already knew that”, but to the young entrepreneur, the entry-level marketer, or to the person who is launching their own business; this is critical information to … Continue reading →

Big brands spend millions of dollars on huge marketing efforts to create viral video content in hopes of reaching the masses, sell more products, and to spread positive brand recognition. Marketing executives research and spend countless hours on materials, production, … Continue reading →

A data-driven approach is now mandatory for any legitimate marketing department; analytics allows practitioners to understand the effectiveness of an online digital marketing campaign. Today, technology companies like Intel and Panasonic are developing ways for marketing professionals to apply that … Continue reading →

We’ve seen them on advertisements, products, even clothing, but how many of us actually use the QR code? Just the other day at LAX I passed by an ad for free WiFi, all you had to do to sign up … Continue reading →

Earlier this week, I attended the U.S. Navy’s 2015 Public Affairs Symposium in Leesburg, VA at the National Conference Center. I am a Navy Public Affairs Officer currently serving on USS America (LHA 6) homeported in San Diego, CA. This … Continue reading →

The 5-2 win for the U.S. Women’s National Team (USWNT) over Japan in last months FIFA World Cup make them the first women’s team to win three World Cup titles and mark’s yet another great achievement for the growth of … Continue reading →