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- Tokyo 2020 Summer Games Are Underway: Let Paris Host the Next Summer Olympics, Los Angeles Can Wait. July 23, 2021
- Fast Fashion VS. Sustainable Fashion: Why Consumers Should Be Encouraged, Not Shamed December 16, 2020
- How to Grow Your Brand on Social Media in 2021 December 8, 2020
- Rolex – Will the Bubble burst? December 8, 2020
- Body Positivity Unconventional Beauty is the New Black December 7, 2020
- Hello, Can You Hear Us Now: Tips on Socially Listening December 7, 2020
- I Should Have Bought That! December 7, 2020
- Communicating To The Public During a Global Pandemic December 7, 2020
- Film Marketing During COVID-19 December 6, 2020
- Customer Relations In College Athletics and Beyond. The Ultimate Pitchman. December 4, 2020
- Hermes: Weathering The Pandemic Storm, Against All Odds. December 4, 2020
- Tap into the new business cards of 2020! December 3, 2020
- Does Cyber Monday Really Matter in a COVID-19 World? December 3, 2020
- Restaurant Suicide When the Marketing Message is Wrong December 2, 2020
- Pivot Game Crazy December 2, 2020
- Gladiator Sales 101 December 1, 2020
- Different, Not Less: Why Brands Must Be Inclusive of People with Disabilities December 1, 2020
- When Art Meets Fashion and Why it Works November 30, 2020
- Machine Learning vs. Advertisers November 30, 2020
- Are Kids still Kids? November 30, 2020
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Tag Archives: Disney
Film Marketing During COVID-19
Arts and entertainment, like most fields, have been devastated by the COVID-19 pandemic. Theatrical film releases have mostly come to a standstill in the US, resulting in AMC, the largest cinema chain in America, tinkering on pursuing bankruptcy protection (Whitten, 2020). … Continue reading
Posted in Uncategorized
Tagged Amazon Prime, COVID-19, Disney, Integrated Marketing Communication, Marketing, Netflix
8 Comments
Subscription-based Disney+ ad free, but for how long?
When I received an email from Verizon Wireless offering me one free year of Disney+ I immediately signed up! The chance to enjoy it for one year free thrilled me! When do you ever get to enjoy anything for free – and … Continue reading
Peacock TV Is Free!
Peacock TV Is Unique Because Of Its Advertisement Model In this new decade, the Hollywood streaming wars continue, but with a new approach. NBC Universal revealed last week that its new direct-to-consumer service, “Peacock TV,” will launch nationally on July … Continue reading
Diversity in Marketing
Commercials have come along way in the last decade. Prior to 2010 the likelihood of finding a company that would take a chance to feature anything else but a “traditional family” was hard find. Hearken back the olden days when … Continue reading
Posted in Uncategorized
Tagged aulani, black community, blog, Cheerios, Disney, diveristy, gay community, General Mills, inclusive, lgbt, Marketing, MCM, USC
1 Comment
D23: How Disney integrated theme park fan sites into marketing campaigns
by Chuck Lionberger, APR WANTED: Millions of passionate fans. How passionate, you may ask? So passionate that they go out and write their own fan blogs, create fan podcasts, publish fan magazines and create entire fan communities — all around … Continue reading
Posted in Uncategorized
Tagged D23, Disney, fan sites, Marketing
Comments Off on D23: How Disney integrated theme park fan sites into marketing campaigns