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- Rolex – Will the Bubble burst? December 8, 2020
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- Hermes: Weathering The Pandemic Storm, Against All Odds. December 4, 2020
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- Does Cyber Monday Really Matter in a COVID-19 World? December 3, 2020
- Restaurant Suicide When the Marketing Message is Wrong December 2, 2020
- Pivot Game Crazy December 2, 2020
- Gladiator Sales 101 December 1, 2020
- Different, Not Less: Why Brands Must Be Inclusive of People with Disabilities December 1, 2020
- When Art Meets Fashion and Why it Works November 30, 2020
- Machine Learning vs. Advertisers November 30, 2020
- Are Kids still Kids? November 30, 2020
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Tag Archives: marketing communications
Marketing for the Crazy Rich Asians
As the COVID-19 pandemic continues I found myself rewatching one of my favorite movies. After completing the 2018 movie Crazy Rich Asians I started to question why this movie was one of my favorite selections. It has your typical romantic … Continue reading
Is this tweet on?
For many years, I performed stand-up comedy. Stand up, to me, is one of the most phenomenal art forms. But tough. The only way to get funny is to spend many years not being funny in front of a lot … Continue reading
HAPPY SUPER BOWL SUNDAY… or is it Week?
The Super Bowl is an American pastime that brings everyone together. Even non-sports fans can unite with their football-obsessed friends and enjoy a good party with wings, beer and dip; watching the latest blunder at the half-time show; and of … Continue reading
Posted in Uncategorized
Tagged Advertising, amazon, Commercials, Doritos, football, marketing communications, pepsi, Star Wars, Super Bowl, super bowl ads, super bowl Liv
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Has Evergreen Marketing been Replaced by Ephemeral Marketing?
Gone are the days where print ads were the end all to creative copy and marketing communication. In this new era of social media marketing, companies have fully immersed themselves in the interactive relationships with consumers. I am quite certain … Continue reading
Driving Brand Awareness By Letting Others Do Your Talking
When I took my first job as a public relations account executive in an integrated marketing agency back in the late 90s, the vast majority of our technology clients spent a large percentage of their marketing budgets on the creation … Continue reading