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- Rolex – Will the Bubble burst? December 8, 2020
- Body Positivity Unconventional Beauty is the New Black December 7, 2020
- Hello, Can You Hear Us Now: Tips on Socially Listening December 7, 2020
- I Should Have Bought That! December 7, 2020
- Communicating To The Public During a Global Pandemic December 7, 2020
- Film Marketing During COVID-19 December 6, 2020
- Customer Relations In College Athletics and Beyond. The Ultimate Pitchman. December 4, 2020
- Hermes: Weathering The Pandemic Storm, Against All Odds. December 4, 2020
- Tap into the new business cards of 2020! December 3, 2020
- Does Cyber Monday Really Matter in a COVID-19 World? December 3, 2020
- Restaurant Suicide When the Marketing Message is Wrong December 2, 2020
- Pivot Game Crazy December 2, 2020
- Gladiator Sales 101 December 1, 2020
- Different, Not Less: Why Brands Must Be Inclusive of People with Disabilities December 1, 2020
- When Art Meets Fashion and Why it Works November 30, 2020
- Machine Learning vs. Advertisers November 30, 2020
- Are Kids still Kids? November 30, 2020
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Tag Archives: product placement
Advertising ROI and specialized campaigns at the 92nd annual Academy Awards
Awards Season as it is known, runs annually between November and February and includes award ceremonies like the Grammy’s, Golden Globes and tonight…the 92nd annual Academy Awards. Oh, and although not a true “awards” show we may as well include Super … Continue reading
Posted in Uncategorized
Tagged Advertising ROI, marketing strategy, Oscars, product placement, super bowl Liv
2 Comments
Subscription-based Disney+ ad free, but for how long?
When I received an email from Verizon Wireless offering me one free year of Disney+ I immediately signed up! The chance to enjoy it for one year free thrilled me! When do you ever get to enjoy anything for free – and … Continue reading
Everyone and their mothers love GIFs
Yes, hello to you over there reading this blog! I hope you didn’t mind my use of GIF to express my genuine excitement to be talking about GIF with you today. You’ve seen these around—in … Continue reading
Posted in Uncategorized
Tagged ads, bite-size, GIF, micro content, pepsi, product placement, Social Media, strategy
9 Comments
So Many Surveys!
Online experiences seem to be inundated with surveys. Whether you are surfing the web, shopping online, or browsing your social media outlets, you are guaranteed to run across a survey. There are many reasons why surveys are so prevalent in … Continue reading
Now I Want Pringles
Branded entertainment. Situational advertising. Product placement. – They are integrated marketing attempts to embed advertising within content. Just over a decade ago the media was reporting on its rise and unlimited options (“The times they are a-changin’,” 2004), and now … Continue reading
Does Adam Sandler Really Eat Popeye’s? Do You Care?
Have you ever watched a television show or movie and seen the actors drinking a Coke, working on a MAC, wearing Ray Ban sunglasses or eating pizza right out of a Pizza Hut box? If you haven’t seen these particular … Continue reading
Posted in Uncategorized
Tagged Advertising, brand entertainment, Branding, celebrity, product placement
2 Comments