Monthly Archives: April 2013

And here’s the pitch!

There I was, sitting in the barber’s chair getting a haircut the other day, when I overheard a couple of guys raving about some of the new commercials that are running promoting the start of baseball season, especially those highlighting … Continue reading

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What! Spying on my friends just got easier?!

Hi, my name is Melinda and I am addicted to Facebook. Source I really am. I check my newsfeed as soon as I wake up, when I get to work, countless times during the day and sometimes if I … Continue reading

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Ideas That Stick – Beyonce & Pepsi

On April 3rd, Beyonce posted a cryptic announcement on her YouTube page stating she would be making an important announcement on April 4th, 2013, at 9:13 A.M., with the hashtag “beyherenow.”  Little was known about what she would be announcing, … Continue reading

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Now I Want Pringles

Branded entertainment. Situational advertising. Product placement. – They are integrated marketing attempts to embed advertising within content.  Just over a decade ago the media was reporting on its rise and unlimited options (“The times they are a-changin’,” 2004), and now … Continue reading

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Design for Sustainable Change

Anne Chick’s book, Design for Sustainable Change (2011) claims that design can help solve societal problems. She discusses how design thinking is evolving and being applied to a much wider spectrum of social and environmental issues. Therefore, design can be … Continue reading

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For consumer brands, April Fool’s Day ain’t no joke.

Each year on April 1, I log into my social media accounts and gaze suspiciously at the updates that appear before me; today was no different. I logged in expecting to see one friend’s yearly “I have two extra tickets to (Detroit … Continue reading

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Bracket Busting is Big Business: Integrated Marketing and the Big Dance

It’s tourney time! Since 1939 (Bachman, 2012) when 8 teams battled for the top spot, Division I men’s basketball has dominated springtime sports and the hearts of millions of Americans as now, 68 teams battle single-elimination in search of their … Continue reading

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Have We Crossed the Line?

by Kim Tarabetz Edgy and racy is what draws attention and attention is what wins advertising awards and sells products. But have advertisers gone too far? Some think they have. Just because you can tie something catchy or provocative back … Continue reading

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I’m a Pepper, but I wish I were a Wiener!

Think back a few years ago. You are wearing your jammies and laying down in front of the TV on a Saturday morning; watching cartoons and arguing with your siblings about what channel to turn to. You have no worries … Continue reading

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March Madness: AT&T for the win

This week we discussed big ideas that drive integrated marketing campaigns. Most of you have probably seen AT&T’s “It’s not difficult” commercials and if you have been watching the NCAA Men’s Basketball Tournament you have probably noticed a twist in … Continue reading

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