Monthly Archives: April 2016

For the last few years, I have noticed that in the Asian market, more and more emotional ads have been emerging that are truly engaging, memorable, and gives me the feels. Some has outright put me into tears. Here’s an … Continue reading →

Last Saturday, Beyoncé unexpectedly posted a premiere of its upcoming album “Lemonade” on Instagram several hours before the release. She had been kept this project as a secret from the public until the last minute. Her surprising announcement was like … Continue reading →

I have recently learned about Marketing Automation, named one of the 7 marketing tactics a company should be doing. While I may be late to the game, I can’t help but question if these one stop services are destroying the … Continue reading →

Music festivals, including Lollapalooza, Sasquatch, Coachella, and EDC Las Vegas have attracted sponsors from ever sector, from transportation (Uber) and fashion (H&M) to soft drink (Coca-Cola) and telecommunications (AT&T) (Rubinstein, 2015). According to market research, by the end of 2015 … Continue reading →

Recently, I had great pleasure reading the #GIRLBOSS written by the CEO of Nasty Gal, Sophia Amoruso. Being one of the most successful business women in the United States, she is now in charge of a $100 million plus online fashion … Continue reading →

What do you think when you hear “Rhode Island”? Do you think of quaint New England towns, maybe of waves upon a rocky beach? Do you think of anything at all? If you’re in the latter group, the Rhode Island … Continue reading →

It will come as no surprise that America is ranked as one of the top countries grappling with obesity, according to data from World Atlas (2016), along with North America being listed as the top continent where the obesity epidemic … Continue reading →

What is coolhunting? For those of you who are not familiar, coolhunting refers to a breed of marketing, where ‘coolhunters’ make observations and predictions on changes of new or existing cultural trends. The hunt is about finding the source of … Continue reading →

Since it is towards the end of the semester and we’re all killing our brain cells trying to come up with suitable “big ideas” for our brands, this blog post may shed some light on your projects. At the beginning … Continue reading →

Developing your personal brand is a topic that has navigated its way in Public Relations Society of America (PRSA) and International Association Business Communicator(IABC) chapter meetings. In a recent article, posted by PRSA your brand is how you appear to … Continue reading →