Category Archives: Uncategorized

Marketing Communication in China Have you ever said something you perceived to be funny and a person you were telling it to is completely baffled and even offended? I have! You can say it was very insensitive that I made … Continue reading →

With today’s technological advancements, media can be digitally consumed in so many ways – through apps, online, etc. Each year, Reuter’s Institute releases a report that studies the way individuals consume media on a daily basis. Through their research and … Continue reading →

It’s been talked about again and again in the news, on popular radio stations, and made fun of countless times on the internet.  I’m talking about none other than Donald Trump, the former business mogul and presidential candidate whose know-it-all demeanor continues … Continue reading →

When I first starting coming to Knoxville for business I had no idea I would end up back on the radio. I must admit I was very excited about exploring the radio airwaves and building my brand as a local … Continue reading →

One of the main themes that I have been trying wrapping my head around during this class is the difference between art and advertising. I’ve finally figured out that although advertising can be artful it is intended to sell a … Continue reading →

It has almost been three months as I have started my new job in Contemporary Art Organization as Marketing and PR Director. Before this I have worked in different companies but they all were B2C and never related to such … Continue reading →

  This morning at my office, I was running our weekly marketing meeting and upon talking about numbers in regards to our awareness campaign was interrupted by one of my young interns. He blurted out, “Why don’t you just buy … Continue reading →

Organizations are constantly seeking the most effective way to capture and sustain the attention of their target audiences. In the critically acclaimed book, Made to Stick: Why Some Ideas Survive and Others Die, Chip and Dan Heath dissect successful ideas … Continue reading →

Viral Marketing: How Viral Videos Work in Branding Latest news in retail market – on July 16, 2015, a smartphone video of a Chinese couple having sex in a fitting room of the Uniqlo store located in one of the … Continue reading →

I have spent a good part of this semester trying to understand how an integrated marketing communication plan could help my firm.  You see, my career has spanned over 30 years in the insurance industry and the last 24 years … Continue reading →