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Recent Posts
- Tokyo 2020 Summer Games Are Underway: Let Paris Host the Next Summer Olympics, Los Angeles Can Wait. July 23, 2021
- Fast Fashion VS. Sustainable Fashion: Why Consumers Should Be Encouraged, Not Shamed December 16, 2020
- How to Grow Your Brand on Social Media in 2021 December 8, 2020
- Rolex – Will the Bubble burst? December 8, 2020
- Body Positivity Unconventional Beauty is the New Black December 7, 2020
- Hello, Can You Hear Us Now: Tips on Socially Listening December 7, 2020
- I Should Have Bought That! December 7, 2020
- Communicating To The Public During a Global Pandemic December 7, 2020
- Film Marketing During COVID-19 December 6, 2020
- Customer Relations In College Athletics and Beyond. The Ultimate Pitchman. December 4, 2020
- Hermes: Weathering The Pandemic Storm, Against All Odds. December 4, 2020
- Tap into the new business cards of 2020! December 3, 2020
- Does Cyber Monday Really Matter in a COVID-19 World? December 3, 2020
- Restaurant Suicide When the Marketing Message is Wrong December 2, 2020
- Pivot Game Crazy December 2, 2020
- Gladiator Sales 101 December 1, 2020
- Different, Not Less: Why Brands Must Be Inclusive of People with Disabilities December 1, 2020
- When Art Meets Fashion and Why it Works November 30, 2020
- Machine Learning vs. Advertisers November 30, 2020
- Are Kids still Kids? November 30, 2020
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- Candace on 2020, Was it Really So Bad?
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Meta
Category Archives: Uncategorized
Influencers Have the Power to Make Brands Matter in Culture
If you were to ask a group of U.S. teenagers who their favorite celebrities are, you’d be surprised, especially if you work for a brand who’s looking to stay relevant in the eyes of these teens. You wouldn’t hear the … Continue reading
Posted in Uncategorized
4 Comments
Donald Trump or Donald Chump?
Early in his Presidential campaign Donald Trump made some unsavory statements regarding border control targeting the Latino community with sharps generalizations as drug dealers an rapists. I have included footage here: http://www.cnn.com/videos/tv/2015/06/25/exp-presidential-candidate-donald-trump-immigration-intv-erin.cnn In the weeks following there has been a … Continue reading
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3 Comments
7 Seconds of Fame: Using Snapchat Celebrities To Market Your Brand
Looking for some star power that will reach your millennial audience, but can’t afford the likes of Taylor Swift or Selena Gomez? Fret not. Jerome Jarre and Shaun McBride are here to save the day. What? You’ve never heard of … Continue reading
Posted in Uncategorized
1 Comment
The Fall of the Cosby Brand
It took me a while to write this blog post because the topic is a touchy one. The wait was not because I was unsure about the message, but because the discussion of rape or rape accusations is touchy to … Continue reading
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Can Google be De-Throned?
When you think of search typically one company’s name comes to mind: Google. It is hard to remember that there are even other search companies that exist despite the fact that Google’s market share has been declining in recent months … Continue reading
Posted in Uncategorized
6 Comments
“MINION” MANIA: HOW FAR IS TOO FAR? – A DISCUSSION OPENER ABOUT VIRAL MARKETING.
The world is at our fingertips so to speak when it comes to marketing communications. If we can dream of it, we can most certainly do it. As technology continues to prosper and trending or viral topics are a dime … Continue reading
Posted in Uncategorized
Tagged budgets, comarketing, discussion, Marketing, minionhate, minions, overmarketing, universalpictures
2 Comments
Unleashing Engagement Through Buzzworthy Content
Have you seen the new Always “Like a Girl” campaign? Well, you should. It’s a great example of how smart integration is achieved and as a result, unleashes buzz and engagement. It sort of reminds me of Dove’s Real Beauty campaign … Continue reading
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Should Travelocity Ditch the Roaming Gnome Mascot?
It’s true, nothing lasts forever- especially in marketing. Yet, for some reason when there’s an announcement that an iconic mascot, logo, or slogan will be replaced or discontinued, we’re heartbroken or worse, angry at the brand for making such a … Continue reading
Epilepsy and the Chirping Bird
Chirp, chirp, tweet! There it is, again. The white bird on the blue background that is seen almost everywhere you turn. Twitter. The 140-character social media fade where you post your feelings, vent your anger, share your thoughts, and share … Continue reading
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Marketing to Young Athletes: College Football
Marketing and communicating products and services to consumers is nothing new and continues to change in light of new ideas, technology, etc. Organizations do not only focus on increasing profits, but also retaining the best employees in the world, and … Continue reading
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2 Comments