Category Archives: Uncategorized

Well Hello, Ello. Who Are You?

While battling a vicious cold, I was perusing my Facebook feed and saw an interesting article posted by 97.1 AMP radio talking about a new social networking site called Ello, which identifies itself as the “Anti-Facebook.” Here’s the skinny on Ello. It’s an … Continue reading

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#Bendgate: Marketing Opportunities Seized by KitKat

After customers complained that the newly-released iPhone 6 Plus could bent unexpectedly, lots of brands, not only Apple’s smartphone rivals, have taken to mock the so-called “bendgate” using the hashtag function on Twitter.   “Curved. Not Bent.” Samsung wrote on … Continue reading

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Brand Names….The NFL doesn’t catch a break!

Since we are learning about branding and organizational names, I thought this would be an appropriate topic of discussion. While this controversy is nothing new, it has been thrust into the spotlight. Owner Daniel Snyder insisted that he would never … Continue reading

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General Mills knows to walk a fine line with Annie’s

While reading the article on Burt’s Bees (the all-natural maker of lip balms and other skin care products) and how it is now owned by Clorox (best known for being the maker of bleach), I couldn’t help but think of … Continue reading

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Without split ends, I too can overcome adversity

Pantene Philippines has recently launched the “Whip It” campaign, elaborating on the parent companies long running “Shine Strong” campaign. Since I’ve been in grad school I haven’t had much time to spend on social media. Recently during my break I … Continue reading

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Twitter & Corporations

John Oliver Twitter If you watch the above video by John Oliver you’ll see that corporations have made it a priority to nudge their way into conversations happening between consumers across Facebook, Twitter, Instagram, Vine, etc… All is done under … Continue reading

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What Color is Your Company’s Logo?

Although I’m not a graphic designer (maybe a wannabe), corporate visual identity has always fascinated me. Whether you’re working at a start-up company, or creating a campaign, or selecting new product packaging – hoping for a unique and inspiring look … Continue reading

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#friendsarewaiting

If you watched that and your eyes are dry, you may have a heart of stone. Personally, I found myself in the fetal position searching for my dog to soothe my broken soul. Budweiser hit us where it hurts with … Continue reading

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Should Ben & Jerry’s Rename Ice Cream Flavor ‘Hazed & Confused’ ?

Ben & Jerry’s has a history of “interesting” – to say the least – names for flavors in which it has had to express regret for. In 2012, the company issued an apology for “Taste the Lin-Sanity” – a flavor … Continue reading

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Digital Sales: London-Based Designer Debuts Spring 2015 Collection Online

For the longest time, I have been infatuated with New York Fashion Week and everything it encompasses. I have never attended, but I always imagined it all: the glamour, the fur coats, the bright lights. As years have gone by, … Continue reading

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