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Recent Posts
- Tokyo 2020 Summer Games Are Underway: Let Paris Host the Next Summer Olympics, Los Angeles Can Wait. July 23, 2021
- Fast Fashion VS. Sustainable Fashion: Why Consumers Should Be Encouraged, Not Shamed December 16, 2020
- How to Grow Your Brand on Social Media in 2021 December 8, 2020
- Rolex – Will the Bubble burst? December 8, 2020
- Body Positivity Unconventional Beauty is the New Black December 7, 2020
- Hello, Can You Hear Us Now: Tips on Socially Listening December 7, 2020
- I Should Have Bought That! December 7, 2020
- Communicating To The Public During a Global Pandemic December 7, 2020
- Film Marketing During COVID-19 December 6, 2020
- Customer Relations In College Athletics and Beyond. The Ultimate Pitchman. December 4, 2020
- Hermes: Weathering The Pandemic Storm, Against All Odds. December 4, 2020
- Tap into the new business cards of 2020! December 3, 2020
- Does Cyber Monday Really Matter in a COVID-19 World? December 3, 2020
- Restaurant Suicide When the Marketing Message is Wrong December 2, 2020
- Pivot Game Crazy December 2, 2020
- Gladiator Sales 101 December 1, 2020
- Different, Not Less: Why Brands Must Be Inclusive of People with Disabilities December 1, 2020
- When Art Meets Fashion and Why it Works November 30, 2020
- Machine Learning vs. Advertisers November 30, 2020
- Are Kids still Kids? November 30, 2020
Recent Comments
- Don K Ochoa on Rolex – Will the Bubble burst?
- helpful site on Fast Fashion VS. Sustainable Fashion: Why Consumers Should Be Encouraged, Not Shamed
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- Olympus Vapor on Gladiator Sales 101
- Candace on 2020, Was it Really So Bad?
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Categories
Meta
Category Archives: Uncategorized
Well Hello, Ello. Who Are You?
While battling a vicious cold, I was perusing my Facebook feed and saw an interesting article posted by 97.1 AMP radio talking about a new social networking site called Ello, which identifies itself as the “Anti-Facebook.” Here’s the skinny on Ello. It’s an … Continue reading
Posted in Uncategorized
5 Comments
#Bendgate: Marketing Opportunities Seized by KitKat
After customers complained that the newly-released iPhone 6 Plus could bent unexpectedly, lots of brands, not only Apple’s smartphone rivals, have taken to mock the so-called “bendgate” using the hashtag function on Twitter. “Curved. Not Bent.” Samsung wrote on … Continue reading
Brand Names….The NFL doesn’t catch a break!
Since we are learning about branding and organizational names, I thought this would be an appropriate topic of discussion. While this controversy is nothing new, it has been thrust into the spotlight. Owner Daniel Snyder insisted that he would never … Continue reading
Posted in Uncategorized
6 Comments
General Mills knows to walk a fine line with Annie’s
While reading the article on Burt’s Bees (the all-natural maker of lip balms and other skin care products) and how it is now owned by Clorox (best known for being the maker of bleach), I couldn’t help but think of … Continue reading
Posted in Uncategorized
3 Comments
Without split ends, I too can overcome adversity
Pantene Philippines has recently launched the “Whip It” campaign, elaborating on the parent companies long running “Shine Strong” campaign. Since I’ve been in grad school I haven’t had much time to spend on social media. Recently during my break I … Continue reading
Posted in Uncategorized
Tagged #WhipIt, Advertising, Brand, emotional advertisement, feminism, hair care, pandering, Pantene, Whip It
3 Comments
Twitter & Corporations
John Oliver Twitter If you watch the above video by John Oliver you’ll see that corporations have made it a priority to nudge their way into conversations happening between consumers across Facebook, Twitter, Instagram, Vine, etc… All is done under … Continue reading
Posted in Uncategorized
2 Comments
What Color is Your Company’s Logo?
Although I’m not a graphic designer (maybe a wannabe), corporate visual identity has always fascinated me. Whether you’re working at a start-up company, or creating a campaign, or selecting new product packaging – hoping for a unique and inspiring look … Continue reading
Posted in Uncategorized
Tagged brand association, brand identity, Color, color psychology, Corporate Identity, graphic design, Infographics, Logo Design
18 Comments
#friendsarewaiting
If you watched that and your eyes are dry, you may have a heart of stone. Personally, I found myself in the fetal position searching for my dog to soothe my broken soul. Budweiser hit us where it hurts with … Continue reading
Posted in Uncategorized
12 Comments
Should Ben & Jerry’s Rename Ice Cream Flavor ‘Hazed & Confused’ ?
Ben & Jerry’s has a history of “interesting” – to say the least – names for flavors in which it has had to express regret for. In 2012, the company issued an apology for “Taste the Lin-Sanity” – a flavor … Continue reading
Posted in Uncategorized
22 Comments
Digital Sales: London-Based Designer Debuts Spring 2015 Collection Online
For the longest time, I have been infatuated with New York Fashion Week and everything it encompasses. I have never attended, but I always imagined it all: the glamour, the fur coats, the bright lights. As years have gone by, … Continue reading
Posted in Uncategorized
4 Comments