Category Archives: Uncategorized

Nowadays, companies are not satisfied with only one single marketing strategy or using only one medium. In the digital age, who will still pay attention to the billboard?  People who are waiting buses? No, they will only listen to the … Continue reading →

In a time where integrated marketing is the norm, and where your average person is likely connected to some form of social media, it is more important than ever for organizations, big and small, to be aware of the implications … Continue reading →

This week, clothing retailer Urban Outfitters released a new product for sale on their website that instantly went viral… and not in a good way. For only $129, you could purchase this one of a kind, vintage-inspired Kent State University … Continue reading →

When Miami-based Burger King (BKC) announced its acquisition of Tim Hortons on August 26, the pundits went wild and consumers made mincemeat out of Burger King on social media. While the burger chain claimed they wanted to leverage their new … Continue reading →

In 1975 when telephones hung on the wall and watches only told time there were two equally ridiculous marketing marvels. One was the pet rock and the other was the mood ring. These products were fun, made a few people … Continue reading →

The last thing I expect to see at Walmart is a cockfight… and yet, it doesn’t surprise me at all to hear there was one. Bad publicity is nothing new for the Walmart brand. This is the first time Walmart has been caught hosting … Continue reading →

On my way to the post office, I saw a transit shelter ad that stopped me in my tracks. A Vancouver radio station was claiming to play the best songs of all time. “Pretty bland positioning statement,” I thought as … Continue reading →

Beyonce Knowles- Carter aka Beyonce, rose to prominence in the mid to late 90s and early 2000s as the lead singer of the R&B girl group Destiny’s Child. From the moment they first entered the scene, audiences were fully aware … Continue reading →

Marketing has evolved since the days when the neighborhood milkman would drop off a few bottles of milk on every doorstep, but with the new announcement from Campbell Soup, it looks as though the milkman is making a comeback. The packaged … Continue reading →

Content marketing has been defined as “the overarching practice of using information and entertainment to promote a brand or product” (DeMers, 2014, para. 1). It is important to note that this content does not have to be produced exclusively for … Continue reading →