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Recent Posts
- Tokyo 2020 Summer Games Are Underway: Let Paris Host the Next Summer Olympics, Los Angeles Can Wait. July 23, 2021
- Fast Fashion VS. Sustainable Fashion: Why Consumers Should Be Encouraged, Not Shamed December 16, 2020
- How to Grow Your Brand on Social Media in 2021 December 8, 2020
- Rolex – Will the Bubble burst? December 8, 2020
- Body Positivity Unconventional Beauty is the New Black December 7, 2020
- Hello, Can You Hear Us Now: Tips on Socially Listening December 7, 2020
- I Should Have Bought That! December 7, 2020
- Communicating To The Public During a Global Pandemic December 7, 2020
- Film Marketing During COVID-19 December 6, 2020
- Customer Relations In College Athletics and Beyond. The Ultimate Pitchman. December 4, 2020
- Hermes: Weathering The Pandemic Storm, Against All Odds. December 4, 2020
- Tap into the new business cards of 2020! December 3, 2020
- Does Cyber Monday Really Matter in a COVID-19 World? December 3, 2020
- Restaurant Suicide When the Marketing Message is Wrong December 2, 2020
- Pivot Game Crazy December 2, 2020
- Gladiator Sales 101 December 1, 2020
- Different, Not Less: Why Brands Must Be Inclusive of People with Disabilities December 1, 2020
- When Art Meets Fashion and Why it Works November 30, 2020
- Machine Learning vs. Advertisers November 30, 2020
- Are Kids still Kids? November 30, 2020
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Meta
Category Archives: Uncategorized
The business of fashion blogging
Is it shocking to you if I tell you that a blogger can earn as much as $7.5 million a year for sharing fashion stories? Chiara Ferragni, the 27-year old Italian who runs the blog The Blonde Salad is reportedly making … Continue reading
Posted in Uncategorized
2 Comments
How RFID changed Festivals Forever
Who doesn’t love a good live event? Concerts. Ball Games. County Fairs. They’re all fun, but the part that really puts the magic in live events for me is the sense of collective identity that emerges from these experiences. Some … Continue reading
Posted in Uncategorized
Tagged entertainment, Event Sponsorship, Interactive Marketing, Live Events, mobile, RFID
1 Comment
The warfare marketing.
Guerrilla is a Spanish word, which means a battle fought by small army against a giant military. It depicts the practice of using forceful measures to accomplish philosophies practiced by a category of people . A guerrilla fighter will always have … Continue reading
Posted in Uncategorized
4 Comments
Instagram… Creating a world of envy?
I’ve never been a fan of social media. I find it to be a nuisance. Too many times friends have stopped me from consuming my food just so that they could spend five minutes attempting to find the perfect angle. … Continue reading
Posted in Uncategorized
10 Comments
Surge of Brand Loyalty
What does a brand mean to you? Does it help you choose a product over another? Does it help you express something? Or does it help you remember a past memory? The recent rerelease of Coca-Cola’s Surge demonstrates a successful … Continue reading
Posted in Uncategorized
8 Comments
Feminism and Integrated Marketing: When Poise and Power Meet in the Public Marketplace of Ideas
(Source: Google Images) (Source: Twitter) Celebrities Emma Watson and Beyonce sparked public dialogue, recently, with references to feminism. For example, last month (August), Bey performed at the MTV Video Music Awards with the giant term FEMINIST projected onto the backdrop … Continue reading
Posted in Uncategorized
Tagged Beyonce, Emma Watson, feminism, He for She, Social Media, United Nations
3 Comments
Midwest and McDonald’s “Badvocacy”
I’m currently in Wisconsin spending time with family. I grew up in Wisconsin but have lived in Los Angeles for about 5 years now. It’s always a joy to go back during the Fall and see the leaves changing colors … Continue reading
Posted in Uncategorized
8 Comments
Yummy for Yum: A no-go logo
Some of you fast-food aficionados may recognize the name Yum Brands. Others of us may better recognize their product lines. Yum Brands, the parent company of KFC, Pizza Hut, and Taco Bell recently launched a new Vietnamese inspired restaurant known … Continue reading
Posted in Uncategorized
Tagged Advertising, Brand, Branding, cultural awareness, Integrated Marketing, logo, Logo Design, strategy
4 Comments
Made to stick in a good way
New York Times bestseller, Heath brothers’ Made to Stick, inspires me in many ways as and beyond a marketer. Its SUCCESs model, referring to create a simple unexpected concrete credentialed emotional story, is also extremely helpful for creatives to generate … Continue reading
Posted in Uncategorized
Tagged Advertising, Apple, Marketing, Microsoft, Nokia, Non-profit organization, Samsung
2 Comments
Do you want to hear a story or help create a story?
David Bertowitz recently wrote an article in Advertising Age that raises the question: Are the storytelling ways of marketers coming to an end in favor of becoming a “story maker”? My answer: no. I don’t believe that storytelling is coming … Continue reading
Posted in Uncategorized
5 Comments