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Recent Posts
- Tokyo 2020 Summer Games Are Underway: Let Paris Host the Next Summer Olympics, Los Angeles Can Wait. July 23, 2021
- Fast Fashion VS. Sustainable Fashion: Why Consumers Should Be Encouraged, Not Shamed December 16, 2020
- How to Grow Your Brand on Social Media in 2021 December 8, 2020
- Rolex – Will the Bubble burst? December 8, 2020
- Body Positivity Unconventional Beauty is the New Black December 7, 2020
- Hello, Can You Hear Us Now: Tips on Socially Listening December 7, 2020
- I Should Have Bought That! December 7, 2020
- Communicating To The Public During a Global Pandemic December 7, 2020
- Film Marketing During COVID-19 December 6, 2020
- Customer Relations In College Athletics and Beyond. The Ultimate Pitchman. December 4, 2020
- Hermes: Weathering The Pandemic Storm, Against All Odds. December 4, 2020
- Tap into the new business cards of 2020! December 3, 2020
- Does Cyber Monday Really Matter in a COVID-19 World? December 3, 2020
- Restaurant Suicide When the Marketing Message is Wrong December 2, 2020
- Pivot Game Crazy December 2, 2020
- Gladiator Sales 101 December 1, 2020
- Different, Not Less: Why Brands Must Be Inclusive of People with Disabilities December 1, 2020
- When Art Meets Fashion and Why it Works November 30, 2020
- Machine Learning vs. Advertisers November 30, 2020
- Are Kids still Kids? November 30, 2020
Recent Comments
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- Olympus Vapor on Gladiator Sales 101
- Candace on 2020, Was it Really So Bad?
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Categories
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Category Archives: Uncategorized
Subscription-based Disney+ ad free, but for how long?
When I received an email from Verizon Wireless offering me one free year of Disney+ I immediately signed up! The chance to enjoy it for one year free thrilled me! When do you ever get to enjoy anything for free – and … Continue reading
If it ain’t broke, don’t fix it – unless you’re the NBA and a 3 million signed petition asks you to do so…
16-year-old, Nikyar Moghtader, of Vancouver, Canada started a petition on Change.org to implement the image of Kobe Bryant into the National Basketball Association’s infamous logo just last week… and it has already reached over 3 million signatures. The tragic helicopter … Continue reading
Posted in Uncategorized
7 Comments
Straw Wars?
Last year, I was listening to the radio, and I heard a new term, “paper straw.” One of the listeners was on the air, talking about how disgusting paper straw was. The host asked the listener, “didn’t you see that … Continue reading
Posted in Uncategorized
6 Comments
HAPPY SUPER BOWL SUNDAY… or is it Week?
The Super Bowl is an American pastime that brings everyone together. Even non-sports fans can unite with their football-obsessed friends and enjoy a good party with wings, beer and dip; watching the latest blunder at the half-time show; and of … Continue reading
Posted in Uncategorized
Tagged Advertising, amazon, Commercials, Doritos, football, marketing communications, pepsi, Star Wars, Super Bowl, super bowl ads, super bowl Liv
10 Comments
Can (or Should) Your Favorite Brand Have a Sex Life?
If the notion a brand could have a sex life piqued your curiosity, you might have been one of the 111,500 people who retweeted a risqué December 2019 post from Netflix, or one of the 440,000 who “liked” it as … Continue reading
Posted in Uncategorized
Tagged brand management, Branding, brands, Social Media, social media marketing, Twitter
10 Comments
Vanessa Bryant Spoke Out for the First Time Since the Horrible Accident
It is almost nearly impossible not to be aware of the tragedy that occurred on Sunday, January 26th in Calabasas, California. Los Angeles Lakers superstar, Kobe Bryant, passed away in a tragic helicopter crash, along with his 13-year daughter Gianna, … Continue reading
Posted in Uncategorized
7 Comments
Would a Rose by Any Other Name Smell as Sweet? Super Bowl Ads
America is buzzing about this Sunday’s big game. Who will win? Chiefs or 49ers? How will the halftime show go? Will JLo and Shakira be incredible or will one of them have to live in the other’s shadow? What inevitable … Continue reading
Posted in Uncategorized
Tagged ads, advertisements, advertisers, Advertising, Commercials, marketing strategy, Super Bowl, super bowl Liv
6 Comments
“Hey Google, you take it from here!”
Christine Rex Monday through Friday I work in marketing. Friday nights I turn into swim mom. This past weekend found me at a swim meet in DC, at a notoriously noisy swim complex. Having completely checked out of work life … Continue reading
Posted in Uncategorized
7 Comments
80 Dead and Rising, The Coronavirus Communications
Have you ever experienced two completely different messages that tell the same story but with varying degrees of importance? For example, if you ever got hurt in school- maybe Mom would say “OMG, my baby skinned her knee and now … Continue reading
Posted in Uncategorized
10 Comments
John Anderton! You Could Use a Guinness Right About Now! The Advantages and Pitfalls of Personalized Advertising
In the 2002 movie Minority Report, a thriller that takes place in a dystopian future, people are subjected to constant retinal scans. In one memorable scene, Tom Cruise walks through a subway station with a large crowd, each having their retinas … Continue reading
Posted in Uncategorized
2 Comments