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Recent Posts
- Tokyo 2020 Summer Games Are Underway: Let Paris Host the Next Summer Olympics, Los Angeles Can Wait. July 23, 2021
- Fast Fashion VS. Sustainable Fashion: Why Consumers Should Be Encouraged, Not Shamed December 16, 2020
- How to Grow Your Brand on Social Media in 2021 December 8, 2020
- Rolex – Will the Bubble burst? December 8, 2020
- Body Positivity Unconventional Beauty is the New Black December 7, 2020
- Hello, Can You Hear Us Now: Tips on Socially Listening December 7, 2020
- I Should Have Bought That! December 7, 2020
- Communicating To The Public During a Global Pandemic December 7, 2020
- Film Marketing During COVID-19 December 6, 2020
- Customer Relations In College Athletics and Beyond. The Ultimate Pitchman. December 4, 2020
- Hermes: Weathering The Pandemic Storm, Against All Odds. December 4, 2020
- Tap into the new business cards of 2020! December 3, 2020
- Does Cyber Monday Really Matter in a COVID-19 World? December 3, 2020
- Restaurant Suicide When the Marketing Message is Wrong December 2, 2020
- Pivot Game Crazy December 2, 2020
- Gladiator Sales 101 December 1, 2020
- Different, Not Less: Why Brands Must Be Inclusive of People with Disabilities December 1, 2020
- When Art Meets Fashion and Why it Works November 30, 2020
- Machine Learning vs. Advertisers November 30, 2020
- Are Kids still Kids? November 30, 2020
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Tag Archives: Marketing to Women
More Creativity Through Diversity
Trying to solve a problem? Look at it from fresh angles. The Far Sidecomic above shows how diversity in your team can broaden problem solving and creative work. This works for new approaches in marketing or any creative pursuit … Continue reading
Posted in Uncategorized
Tagged Creative, diversity, marketing strategy, marketing teams, Marketing to Hispanics, Marketing to Women
2 Comments
The Most Powerful (and forgotten) Demographic: Gen X Women (with children)
According to the 3% movement, women influence 80% of consumer spending and share 60% of the social media experiences online… but only 3% are representing the advertising industry in creative roles. Even as some advertisers have become aware of this … Continue reading
Posted in Uncategorized
Tagged #women, 3% movement, advertising to women, Centennial, gen x, LGBTQ, Marketing to Women, Millennials, Moms, Patriarchy, trendsetters
3 Comments
Where are the women in advertising?
The field of advertising is still dominated by men. Anyone who has watched Mad Men knows the beginnings of the culture well. Has much changed? The books we read for class have been authored by men, and the video … Continue reading
Posted in Uncategorized
Tagged #women, Advertising, female executives, feminism, Marketing to Women
2 Comments
Should Brand Share Control of the Message with the Public?
Dove’s conceptual ad campaign of ‘Real Beauty’ since 2004 has been one of the most talked-about cases over the decades. Some celebrate it as an inspiring template for creating buzz and building an emotional connection with consumers, while some criticize … Continue reading
Posted in Uncategorized
Tagged Advertising, Brand, brand association, dove, IMC, Marketing to Women, Real Beauty, strategy
2 Comments
Advertisements are Breaking Stereotypes of Women, But What about Men?
Audi’s “Daughter” has certainly been one of the most talked commercials in this year’s Super Bowl, with 12 million views on YouTube and ranked the third on Ad Meter (Ad Meter, 2017). Narrated by the voice of a father, this … Continue reading
Posted in Uncategorized
Tagged advertisements, Brand, gender equality, Marketing, Marketing to Women
5 Comments
My So Called “Tech” Life: Does Technology = Happiness for Women?
by Anastasia Lemle-Goodwin As an…ahem…middle-aged woman who was born as an, on-the-cusp, Gen-X / Gen-Y’er, I was brought up in the time before the INTERNET. Yes…..there was life before the World Wide Web and all these fancy gadgets like the … Continue reading
Posted in Uncategorized
Tagged Marketing to Women, Technology, usc annenberg, usc communications
12 Comments
Sex, sweat, and beer
That seems to be the stuff that sells, well, stuff. Or, at least those seem to be the most successful and I must admit, entertaining, ads out there. However, these products seem to be targeted primarily towards men. So, what … Continue reading