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- Tokyo 2020 Summer Games Are Underway: Let Paris Host the Next Summer Olympics, Los Angeles Can Wait. July 23, 2021
- Fast Fashion VS. Sustainable Fashion: Why Consumers Should Be Encouraged, Not Shamed December 16, 2020
- How to Grow Your Brand on Social Media in 2021 December 8, 2020
- Rolex – Will the Bubble burst? December 8, 2020
- Body Positivity Unconventional Beauty is the New Black December 7, 2020
- Hello, Can You Hear Us Now: Tips on Socially Listening December 7, 2020
- I Should Have Bought That! December 7, 2020
- Communicating To The Public During a Global Pandemic December 7, 2020
- Film Marketing During COVID-19 December 6, 2020
- Customer Relations In College Athletics and Beyond. The Ultimate Pitchman. December 4, 2020
- Hermes: Weathering The Pandemic Storm, Against All Odds. December 4, 2020
- Tap into the new business cards of 2020! December 3, 2020
- Does Cyber Monday Really Matter in a COVID-19 World? December 3, 2020
- Restaurant Suicide When the Marketing Message is Wrong December 2, 2020
- Pivot Game Crazy December 2, 2020
- Gladiator Sales 101 December 1, 2020
- Different, Not Less: Why Brands Must Be Inclusive of People with Disabilities December 1, 2020
- When Art Meets Fashion and Why it Works November 30, 2020
- Machine Learning vs. Advertisers November 30, 2020
- Are Kids still Kids? November 30, 2020
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Meta
Monthly Archives: February 2013
Blog SEO Keyword Term as URL and Title
Posted in Uncategorized
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Dart Your Attention
By Ramona Contreras Chiapa I sat reading on the couch earlier this week with the television on providing soothing ambient noise, when a commercial sparked my interest and immediately drew my eyes off the pages I was reading and directly … Continue reading
Introduction to SEO for Blogging
Introduction to SEO for Blogging Twenty years ago reaching the masses was arduous; as it turns out it still is today, which is why reading a current introduction to SEO for blogging regularly is an important practice for any communication … Continue reading
Posted in Uncategorized
4 Comments
Facebook Fatigue
“Facebook fatigue” is a phrase coined to explain a recent wave of boredom that appears to be setting in for many of the site’s members. If you find yourself needing a Facebook hiatus from time to time because you don’t value … Continue reading
Posted in Uncategorized
Tagged facebook fatigue, Instagram, Pew Research, Pinterest, snapchat, Social Media
14 Comments
Super Bowl 2013 Ads Rock Social Media Integration
My favorite Super Bowl commercial this year was for Oreo. They successfully provided a commercial that was entertaining, and called viewers to action. Plus their campaign is consistent across Facebook and Twitter. They got people talking about Oreo online, with … Continue reading
Posted in Uncategorized
Tagged 2013, IMC, Integrated Marketing Communication, oreo, Super Bowl
6 Comments
A Superbowl Baby Called Hope
By Melanie Lawson I, along with millions of other Americans, watched the Superbowl last Sunday hoping the 49ers would win while also looking to see some great commercials. As I was chatting with friends and refueling on snacks before the … Continue reading
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4 Comments
The boomerang effect
Yeirang Lee This week I found a new interesting marketing communication method called “boomerang effect.” The boomerang effect is the social phenomenon that pushes a person towards anti-conformity (Bird, 2011). In other words, if a social marketing clause tries to … Continue reading
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2 Comments
D23: How Disney integrated theme park fan sites into marketing campaigns
by Chuck Lionberger, APR WANTED: Millions of passionate fans. How passionate, you may ask? So passionate that they go out and write their own fan blogs, create fan podcasts, publish fan magazines and create entire fan communities — all around … Continue reading
Posted in Uncategorized
Tagged D23, Disney, fan sites, Marketing
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The State of Print (As of this week, anyway)
When I was offered a position to head up the marketing efforts for 8 newspapers and their digital counterparts in West Texas and throughout New Mexico, I almost brushed it aside like a piece of lint you might find in … Continue reading
Posted in Uncategorized
Tagged advertisers, Advertising, content, Digital, New Mexico, newspapers, print, revenue, West Texas
4 Comments