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- Does Cyber Monday Really Matter in a COVID-19 World? December 3, 2020
- Restaurant Suicide When the Marketing Message is Wrong December 2, 2020
- Pivot Game Crazy December 2, 2020
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- Different, Not Less: Why Brands Must Be Inclusive of People with Disabilities December 1, 2020
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- Machine Learning vs. Advertisers November 30, 2020
- Are Kids still Kids? November 30, 2020
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Meta
Monthly Archives: March 2016
#ThePowerToDoMore
Storytelling is an essential marketing technique for good reason. When executed correctly, storytelling can be a “powerful way to breathe life into a brand” (Monarth, 2014). Dell’s new “Future Ready” campaign is looking to do just that. Following the release … Continue reading
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Is Breastfeeding More Offensive than ISIS?
Probably not, but the terms of agreement for platforms like Facebook and Twitter are more likely to trigger the removal of pictures of a mother breastfeeding than a terrorist organization’s content, according to The Sydney Morning Herald (Hall, 2016, March … Continue reading
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#TW: The Jury is Out
Trigger Warning: the following blog post contains detailed information about sexual assault and/or violence which may be triggering to survivors. Over the last few years, Trigger Warnings have been increasingly used on blogs and social media content to warn victims of … Continue reading
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…and the Marketer of 2016 goes to: Donald Drumpf!!!
In today’s digital age, the new media environment has the potential to cause more harm than good to many brands today, with overwhelming amount of news coverage and user-generated content that creates constant exposure to crises and further magnifies issues. And yet, … Continue reading
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Smart Word: The Internet of Things
April 24, 2015 Apple once again captured audiences’ attention and dollars with the release of the Apple Watch. The Apple Watch features tactic feedback to allow the wearer to use many of the features of their smart phones at the … Continue reading
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Integrated Experiences Start with the Employee
In my last post on red flag checks, I discussed the candidate experience and how your employees are knowingly or unknowingly influencing the decisions of prospective employees. In this post, I will discuss connecting the employee and customer experience. Connect … Continue reading
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Creativity or Innovation? Which is More Important
Interestingly enough I attended a workshop this week that focused on leadership skills in which the questions was posed to the class, which is more important to possess as a leader? Should you be creative should you be innovative, and … Continue reading
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Over the years, social media has become a staple of integrated marketing. It has been utilized as a news outlet, social platform, and marketing medium. Social media has provided a unique platform for people to market themselves and their businesses. … Continue reading
LinkedIn and Millennials
As many of us approach our impending graduation date and the achievement of our Master’s degree, we may be pondering the persistent question: How am I going to find the job of my dreams? Numerous professional fields are becoming oversaturated … Continue reading
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