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Tag Archives: integrated
Making Marketing Mobile
Another significant shift is beginning to occur in how consumers utilize the interactive space. The growth of ownership and usage of mobile devices such as smartphones and tablets is beginning to affect user behavioral patterns and interactions with online content. … Continue reading
Posted in Uncategorized
Tagged Advertising, Android, brand association, Branding, brands, communication, Facebook, google, integrated, Integrated Marketing, iPad, iPhone, mobile, PC, QR Codes, smartphone, Sports Marketing, strategy, tablets, Technology, Twitter, University of Southern California
2 Comments
Porsche Makes a U-Turn: Just Your “Everyday” $80,000 Sports Car!
When you think about the Porsche brand, you generally associate them with characteristics such as class, exclusivity, luxury and performance. Since their establishment in 1931, the company’s marketing campaigns have generally reflected these characteristics, building a narrative dominated by sex appeal and extreme … Continue reading