Category Archives: Uncategorized

It’s tourney time! Since 1939 (Bachman, 2012) when 8 teams battled for the top spot, Division I men’s basketball has dominated springtime sports and the hearts of millions of Americans as now, 68 teams battle single-elimination in search of their … Continue reading →

by Kim Tarabetz Edgy and racy is what draws attention and attention is what wins advertising awards and sells products. But have advertisers gone too far? Some think they have. Just because you can tie something catchy or provocative back … Continue reading →

Think back a few years ago. You are wearing your jammies and laying down in front of the TV on a Saturday morning; watching cartoons and arguing with your siblings about what channel to turn to. You have no worries … Continue reading →

This week we discussed big ideas that drive integrated marketing campaigns. Most of you have probably seen AT&T’s “It’s not difficult” commercials and if you have been watching the NCAA Men’s Basketball Tournament you have probably noticed a twist in … Continue reading →

In the majority of Afghanistan, women have re-attained their freedoms. Many women now can live, work, get an education and vote. With the increase in rights and security, the response has been an outcropping of women in the legislature, education, … Continue reading →

Data is becoming unmanageable everywhere. As data sets have grown in size and complexity, so has the difficulty of processing on-hand database management tools or traditional data processing applications (Wikipedia, 2013). This is no surprise to anyone taking a serious … Continue reading →

With baseball season’s opening day just one day away, and hope springing anew for baseball fans everywhere (even those of my beloved but eternally futile Pittsburgh Pirates), I thought it appropriate to take a look at one way Major League … Continue reading →

By Kristy Junio I am a middle-aged woman reliving my boy band crushes from the 90s. But as pathetic as that sounds, there is a marketing lesson in all of this. Justin Timberlake just rose back on top of the music world … Continue reading →

Whether you’re a golf fan or just a casual observer of news headlines, chances are you’ve heard all about the latest concerning Tiger Woods. No, I don’t mean the news that he’s dating Olympic skier Lindsey Vonn. There’s a new … Continue reading →

As I write this post on my laptop computer, a movie is playing in the background (for the record, it’s Good Will Hunting on Netflix). My Blackberry is in my purse but well within reach. My Android phone is on the coffee … Continue reading →