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Recent Posts
- Tokyo 2020 Summer Games Are Underway: Let Paris Host the Next Summer Olympics, Los Angeles Can Wait. July 23, 2021
- Fast Fashion VS. Sustainable Fashion: Why Consumers Should Be Encouraged, Not Shamed December 16, 2020
- How to Grow Your Brand on Social Media in 2021 December 8, 2020
- Rolex – Will the Bubble burst? December 8, 2020
- Body Positivity Unconventional Beauty is the New Black December 7, 2020
- Hello, Can You Hear Us Now: Tips on Socially Listening December 7, 2020
- I Should Have Bought That! December 7, 2020
- Communicating To The Public During a Global Pandemic December 7, 2020
- Film Marketing During COVID-19 December 6, 2020
- Customer Relations In College Athletics and Beyond. The Ultimate Pitchman. December 4, 2020
- Hermes: Weathering The Pandemic Storm, Against All Odds. December 4, 2020
- Tap into the new business cards of 2020! December 3, 2020
- Does Cyber Monday Really Matter in a COVID-19 World? December 3, 2020
- Restaurant Suicide When the Marketing Message is Wrong December 2, 2020
- Pivot Game Crazy December 2, 2020
- Gladiator Sales 101 December 1, 2020
- Different, Not Less: Why Brands Must Be Inclusive of People with Disabilities December 1, 2020
- When Art Meets Fashion and Why it Works November 30, 2020
- Machine Learning vs. Advertisers November 30, 2020
- Are Kids still Kids? November 30, 2020
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Category Archives: Uncategorized
The Wonderful World of Lilly Pulitzer
“It all started 50ish years ago with a simple shift dress in Palm Beach, Florida” (Herald Online, 2013). Well, not quite… It actually started 80ish years ago when Lillian McKim was born in Farmington, Connecticut. And what a beginning it … Continue reading
Posted in Uncategorized
20 Comments
What do companies do when consumers are #notbuyingit?
It’s all about leveraging the power of consumer engagement, right? From the opening pages of Brand Media Strategy to the Effie Award-winning Old Spice campaign to our evaluations of the integration of respective brands, 541 has focused significantly on engaging … Continue reading
Posted in Uncategorized
14 Comments
The Masters of Communications Program at the Annenberg School for Journalism and Communications at the University of Southern California focuses on teaching its students how organizations and people communicate. Language is the basis of communications and language is consistently evolving. … Continue reading
Salad Dressing Just Got Steamy
Salad dressing just got steamy, sexy and sensual. Last week, Kraft introduced their new “Let’s Get Zesty” ad campaign for it’s Italian dressing. It features a hot guy cooking over an outdoor grill and it’s full of sexual innuendos, take … Continue reading
Posted in Uncategorized
11 Comments
And here’s the pitch!
There I was, sitting in the barber’s chair getting a haircut the other day, when I overheard a couple of guys raving about some of the new commercials that are running promoting the start of baseball season, especially those highlighting … Continue reading
Posted in Uncategorized
11 Comments
What! Spying on my friends just got easier?!
Hi, my name is Melinda and I am addicted to Facebook. Source :www.addiction-treatment.com I really am. I check my newsfeed as soon as I wake up, when I get to work, countless times during the day and sometimes if I … Continue reading
Posted in Uncategorized
6 Comments
Ideas That Stick – Beyonce & Pepsi
On April 3rd, Beyonce posted a cryptic announcement on her YouTube page stating she would be making an important announcement on April 4th, 2013, at 9:13 A.M., with the hashtag “beyherenow.” Little was known about what she would be announcing, … Continue reading
Posted in Uncategorized
6 Comments
Now I Want Pringles
Branded entertainment. Situational advertising. Product placement. – They are integrated marketing attempts to embed advertising within content. Just over a decade ago the media was reporting on its rise and unlimited options (“The times they are a-changin’,” 2004), and now … Continue reading
Design for Sustainable Change
Anne Chick’s book, Design for Sustainable Change (2011) claims that design can help solve societal problems. She discusses how design thinking is evolving and being applied to a much wider spectrum of social and environmental issues. Therefore, design can be … Continue reading
Posted in Uncategorized
7 Comments
For consumer brands, April Fool’s Day ain’t no joke.
Each year on April 1, I log into my social media accounts and gaze suspiciously at the updates that appear before me; today was no different. I logged in expecting to see one friend’s yearly “I have two extra tickets to (Detroit … Continue reading
Posted in Uncategorized
18 Comments