Category Archives: Uncategorized

I’ve always admired the strength of emotion. It can change your mind, influence your decision, help you interpret something in your life. In the case of advertising, emotion has become a tool that many major consumer brands are turning to … Continue reading →

The music fades up. Her words–“We wait. We hope. We pray. Until you’re home again.”–appear on the screen. And then we hear the iconic voice of Oprah Winfrey: “There will be a seat left open. A light left on. A … Continue reading →

GO VIRAL FOR HUMANITY “In order for people to care, they have to know” – Jason Russel, Invisible Children Viral marketing is defined as a piece of content generated by a person or company that viewers are eager to share … Continue reading →

Twitter, Facebook, Pinterest, Google+ are tools that nearly all organizations should be using at some level to share their message with current and potential clients. Each tool has its uses, and not all are appropriate or worthwhile for every organization … Continue reading →

(Photo citation: Unknown, “Vines.”) It happened last week. After checking my USC email, Facebook, Twitter, and Instagram feeds, and whipping off a text message to my son, I turned my attention, finally, to my work email. And there it was. … Continue reading →

I’ve watched with fascination this week as Carnival Cruise Lines was cast in the spotlight as one of its cruise ships became disabled in the Gulf of Mexico.  Without power for propulsion or electricity, the 3000-plus guests and 1000-plus employees … Continue reading →

This week’s reading on brand authenticity (Burt’s Bees, etc) reminded me of this infographic on the largest Fast Moving Consumer Good brands (FMCG). Hope it helps illustrate the point on brand authenticity.    

Insult or ignore. How is that for a marketing strategy to the demographic that has the most disposable income and whose numbers swell by the week? You would never buy into a strategy like that but the truth of the … Continue reading →