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Recent Posts
- Tokyo 2020 Summer Games Are Underway: Let Paris Host the Next Summer Olympics, Los Angeles Can Wait. July 23, 2021
- Fast Fashion VS. Sustainable Fashion: Why Consumers Should Be Encouraged, Not Shamed December 16, 2020
- How to Grow Your Brand on Social Media in 2021 December 8, 2020
- Rolex – Will the Bubble burst? December 8, 2020
- Body Positivity Unconventional Beauty is the New Black December 7, 2020
- Hello, Can You Hear Us Now: Tips on Socially Listening December 7, 2020
- I Should Have Bought That! December 7, 2020
- Communicating To The Public During a Global Pandemic December 7, 2020
- Film Marketing During COVID-19 December 6, 2020
- Customer Relations In College Athletics and Beyond. The Ultimate Pitchman. December 4, 2020
- Hermes: Weathering The Pandemic Storm, Against All Odds. December 4, 2020
- Tap into the new business cards of 2020! December 3, 2020
- Does Cyber Monday Really Matter in a COVID-19 World? December 3, 2020
- Restaurant Suicide When the Marketing Message is Wrong December 2, 2020
- Pivot Game Crazy December 2, 2020
- Gladiator Sales 101 December 1, 2020
- Different, Not Less: Why Brands Must Be Inclusive of People with Disabilities December 1, 2020
- When Art Meets Fashion and Why it Works November 30, 2020
- Machine Learning vs. Advertisers November 30, 2020
- Are Kids still Kids? November 30, 2020
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- Candace on 2020, Was it Really So Bad?
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Categories
Meta
Category Archives: Uncategorized
Which comes first? The product or the brand?
We live in a ready-made world. People are pressed for time and look to accomplish tasks without sacrificing too much of their day. Look around and you’ll see ready-made websites, templates for fliers or just about anything else you can … Continue reading
Posted in Uncategorized
5 Comments
Pardon me, do you remember Grey Poupon?
When the curtain opened on the 85th Academy Awards, I had already begun drafting a blog post about a new marketing initiative by the Girl Scouts of USA, who this season introduced a “nutritional” cookie featuring NutriFusion vitamin spread. I … Continue reading
Posted in Uncategorized
Tagged Academy Awards, Advertising, campaign, flashback, Grey Poupon, Marketing, Oscars, throwback
5 Comments
Coca-Cola’s Anti-Obesity Campaign
(*** Please note, I am posting this under Rachael Guia’s login because of problems with my own.***) Coca-Cola recently launched a rather strategic anti-obesity marketing campaign under the guise of a PSA. This campaign comes at the helm of much backlash … Continue reading
Posted in Uncategorized
2 Comments
Wanted: IMC Metrics to Measure Results
Recently, I was in a meeting where we were evaluating the results from our 2012 marketing communications efforts. Based on our metrics, we met our overall objectives, generating positive results from our media, advertising, external web and other initiatives. It … Continue reading
Posted in Uncategorized
1 Comment
When the idea overshadows the product
Hannah Martine’s post “Bourbon blunders: Maker’s Mark’s big branding mistake” got me thinking about other brands that have had advertising “blunders,” and caused a backlash that had to be remedied by the manufacturer. And the first one to come to … Continue reading
Posted in Uncategorized
Comments Off on When the idea overshadows the product
Decision 2013: Cheesy Garlic Bread, Chicken & Waffles or Sriracha
In front of me are three open bags of Lay’s potato chips. I have a very important decision ahead of me: which of these three flavors, Cheesy Garlic Bread, Chicken & Waffles or Sriracha, should I vote to be the … Continue reading
Posted in Uncategorized
20 Comments
Rebrand “marketing”?
Last summer, Harvard Business Review (HBR) declared that marketing is dead (Lee, 2012, para. 1). In the fall, Adobe (2012) commissioned a study that concluded digital marketing is failing consumers (para. 1). IBM (2013), however, sets the record straight: marketing … Continue reading
Posted in Uncategorized
Tagged digital marketing, traditional marketing, Transform marketing
8 Comments
Bourbon blunders: Maker’s Mark’s big branding mistake
It doesn’t get much more American than bourbon, and with a return to Americana palpable in pop culture, bourbon and American whiskey sales are up – as are production problems and marketing issues. Interest in American whiskey has risen in … Continue reading
Posted in Uncategorized
14 Comments
TV commercials, digital billboards, static billboards, radio advertisements, print ads. Every day we are bombarded with advertisements trying to get us to buy it, try it, get it, or use it. Whatever it is! The first advertisement was most likely … Continue reading
Making a Difference: One Petition at a Time
Technology continues to change the way we communicate with others. The Internet enables users to reach beyond individual communities and connect with people around the world. With the development of social media websites, connecting to others on a global level has … Continue reading
Posted in Uncategorized
7 Comments