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Recent Posts
- Tokyo 2020 Summer Games Are Underway: Let Paris Host the Next Summer Olympics, Los Angeles Can Wait. July 23, 2021
- Fast Fashion VS. Sustainable Fashion: Why Consumers Should Be Encouraged, Not Shamed December 16, 2020
- How to Grow Your Brand on Social Media in 2021 December 8, 2020
- Rolex – Will the Bubble burst? December 8, 2020
- Body Positivity Unconventional Beauty is the New Black December 7, 2020
- Hello, Can You Hear Us Now: Tips on Socially Listening December 7, 2020
- I Should Have Bought That! December 7, 2020
- Communicating To The Public During a Global Pandemic December 7, 2020
- Film Marketing During COVID-19 December 6, 2020
- Customer Relations In College Athletics and Beyond. The Ultimate Pitchman. December 4, 2020
- Hermes: Weathering The Pandemic Storm, Against All Odds. December 4, 2020
- Tap into the new business cards of 2020! December 3, 2020
- Does Cyber Monday Really Matter in a COVID-19 World? December 3, 2020
- Restaurant Suicide When the Marketing Message is Wrong December 2, 2020
- Pivot Game Crazy December 2, 2020
- Gladiator Sales 101 December 1, 2020
- Different, Not Less: Why Brands Must Be Inclusive of People with Disabilities December 1, 2020
- When Art Meets Fashion and Why it Works November 30, 2020
- Machine Learning vs. Advertisers November 30, 2020
- Are Kids still Kids? November 30, 2020
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Category Archives: Uncategorized
Know Your Audience: Recruiting Latinos to College
A recent report by the Pew Hispanic Research Center titled Second Generation Americans: A Portrait of the Adult Children of Immigrants got me thinking about how marketing and advertising agencies will use this research to inform new ad campaigns for … Continue reading
Who Moved my Hovercheese?
Life passes at megabit speed. We have organized, streamlined and prioritized our days to maximize our time effectively balancing work, school, raising families, exercising, and, hopefully, playtime. Time-efficiency increases by avoiding commercials watching TV on demand, skipping ads to immediately … Continue reading
Marketing forever changing: good luck marketers
We’ve all heard the cliché: the arrival of the internet changed marketing forever. But perhaps more correctly, the internet has made it so marketing is forever changing. Some brands like Nike and Apple have embraced this paradigm wholeheartedly, evolving every … Continue reading
Posted in Uncategorized
5 Comments
IMC Breakdown – you’re all wrong.
If you’re a fan of Integrated Marketing Communications or if you do it for a living, you’re probably as sick as I am of knowing that ALL marketing models have gone to hell since “the advent of social media” – … Continue reading
Blog SEO Keyword Term as URL and Title
Posted in Uncategorized
Comments Off on Blog SEO Keyword Term as URL and Title
Dart Your Attention
By Ramona Contreras Chiapa I sat reading on the couch earlier this week with the television on providing soothing ambient noise, when a commercial sparked my interest and immediately drew my eyes off the pages I was reading and directly … Continue reading
Introduction to SEO for Blogging
Introduction to SEO for Blogging Twenty years ago reaching the masses was arduous; as it turns out it still is today, which is why reading a current introduction to SEO for blogging regularly is an important practice for any communication … Continue reading
Posted in Uncategorized
4 Comments
Facebook Fatigue
“Facebook fatigue” is a phrase coined to explain a recent wave of boredom that appears to be setting in for many of the site’s members. If you find yourself needing a Facebook hiatus from time to time because you don’t value … Continue reading
Posted in Uncategorized
Tagged facebook fatigue, Instagram, Pew Research, Pinterest, snapchat, Social Media
14 Comments
Super Bowl 2013 Ads Rock Social Media Integration
My favorite Super Bowl commercial this year was for Oreo. They successfully provided a commercial that was entertaining, and called viewers to action. Plus their campaign is consistent across Facebook and Twitter. They got people talking about Oreo online, with … Continue reading
Posted in Uncategorized
Tagged 2013, IMC, Integrated Marketing Communication, oreo, Super Bowl
6 Comments
A Superbowl Baby Called Hope
By Melanie Lawson I, along with millions of other Americans, watched the Superbowl last Sunday hoping the 49ers would win while also looking to see some great commercials. As I was chatting with friends and refueling on snacks before the … Continue reading
Posted in Uncategorized
4 Comments