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Recent Posts
- Tokyo 2020 Summer Games Are Underway: Let Paris Host the Next Summer Olympics, Los Angeles Can Wait. July 23, 2021
- Fast Fashion VS. Sustainable Fashion: Why Consumers Should Be Encouraged, Not Shamed December 16, 2020
- How to Grow Your Brand on Social Media in 2021 December 8, 2020
- Rolex – Will the Bubble burst? December 8, 2020
- Body Positivity Unconventional Beauty is the New Black December 7, 2020
- Hello, Can You Hear Us Now: Tips on Socially Listening December 7, 2020
- I Should Have Bought That! December 7, 2020
- Communicating To The Public During a Global Pandemic December 7, 2020
- Film Marketing During COVID-19 December 6, 2020
- Customer Relations In College Athletics and Beyond. The Ultimate Pitchman. December 4, 2020
- Hermes: Weathering The Pandemic Storm, Against All Odds. December 4, 2020
- Tap into the new business cards of 2020! December 3, 2020
- Does Cyber Monday Really Matter in a COVID-19 World? December 3, 2020
- Restaurant Suicide When the Marketing Message is Wrong December 2, 2020
- Pivot Game Crazy December 2, 2020
- Gladiator Sales 101 December 1, 2020
- Different, Not Less: Why Brands Must Be Inclusive of People with Disabilities December 1, 2020
- When Art Meets Fashion and Why it Works November 30, 2020
- Machine Learning vs. Advertisers November 30, 2020
- Are Kids still Kids? November 30, 2020
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Meta
Category Archives: Uncategorized
The boomerang effect
Yeirang Lee This week I found a new interesting marketing communication method called “boomerang effect.” The boomerang effect is the social phenomenon that pushes a person towards anti-conformity (Bird, 2011). In other words, if a social marketing clause tries to … Continue reading
Posted in Uncategorized
2 Comments
D23: How Disney integrated theme park fan sites into marketing campaigns
by Chuck Lionberger, APR WANTED: Millions of passionate fans. How passionate, you may ask? So passionate that they go out and write their own fan blogs, create fan podcasts, publish fan magazines and create entire fan communities — all around … Continue reading
Posted in Uncategorized
Tagged D23, Disney, fan sites, Marketing
Comments Off on D23: How Disney integrated theme park fan sites into marketing campaigns
The State of Print (As of this week, anyway)
When I was offered a position to head up the marketing efforts for 8 newspapers and their digital counterparts in West Texas and throughout New Mexico, I almost brushed it aside like a piece of lint you might find in … Continue reading
Posted in Uncategorized
Tagged advertisers, Advertising, content, Digital, New Mexico, newspapers, print, revenue, West Texas
4 Comments
Magazine covers turned into Windows 8 start screens!
If you have been watching any form of media in the U.S. lately, you would have most likely seen an ad displaying the Windows 8 live tile start screens. Whether it is a Surface tablet ad (which we watched in … Continue reading
Posted in Uncategorized
Tagged Advertising, Architectural Digest, Conde Nast, Creative, Glamour, Glamour Magazine, Magazine Cover, Magazine Print Ad, Magazines, Marketing, Print Ad, Print Marketing, Promos, Vanity Fair, Vanity Fair Magazine, Windows, Windows Live Tiles, Windows Start Screen, Windows Tiles, Windows8
7 Comments
What IKEA Told Us
With the growth of global consumer market, many companies start expanding their business to foreign countries. When they get into a new market they are not very familiar with, new marketing strategies would be usually created to adapt to local … Continue reading
Amazon Brand Pages – a hybrid of Facebook and Google?
I hope everyone enjoyed Thanksgiving and Black Friday shopping. Just before the Thanksgiving holiday, On Tuesday, November 20, Amazon launched a “Brand Pages” section to their website as a personalized Amazon Page for brands to promote and sell their goods. … Continue reading
Posted in Uncategorized
6 Comments
SimCity Social’s success in political economy
For the past few weeks, I have been following the integrated communication strategy through a Facebook video game called the SimCity Social. The game is the extension of it’s famous original game the SimCity where the player works as the … Continue reading
5,000,000 views for only $32.99!–Buyral: When you NEED your video to go viral.
“Gungnam Style” “Justin Bieber” “Rebacca Black” “The annoying orange” Similarities? It is highly possible that you are familiar with these names and even watched their videos because their videos went nuts all over the cyberspace. No need to mention what … Continue reading
Posted in Uncategorized
13 Comments
Skyfall + Coke Zero = Unlock the 007 in You
After watching those endless episodes of 007, Mission Impossible or the Bourne series, don’t tell me that you’ve never dreamed of being a secret agent yourself. With the release of the newest episode of the 007 series entitled Skyfall in … Continue reading
Posted in Uncategorized
13 Comments
A snowman’s secret journey: how John Lewis hopes to melt our hearts in this Christmas
With the coming of Christmas, shopping malls start the war of communication campaign. Tired of mountainous commercials and promotions, John Lewis draws an extremely different picture of Christmas which creates new understanding on the shopping festival. Recently, John Lewis launched … Continue reading
Posted in Uncategorized
5 Comments